FASHION AND STYLE
How Right Authentication System Shields Luxury Buyers From Costly Counterfeit Scams: Gemaee Explains
Across industries, valuable assets are typically protected with rigorous safeguards—for instance, insurance for art, vaults for jewels, and armored transport for cash. In the luxury goods industry, the equivalent shield is authentication: a process designed to verify that each item is genuine before it changes hands.
Yet, despite the existence of authentication, stories of buyers falling victim to high-quality counterfeits continue to surface. The problem? Not all authentication methods create equal results, and the evolution of “superfakes” has outpaced many platforms’ outdated or superficial checks. This gap leaves even savvy shoppers exposed to costly scams.
Safiya Mehbaliyeva, founder of Dubai-based luxury buy-and-sell platform Gemaee, has made it her mission to demystify the world of authentication in the luxury resale market. She argues that the right authentication system is a multi-layered, transparent process combining expert scrutiny and advanced technology. She shares her insight on the world of authentication and how buyers can avoid getting duped.
The Rise of Superfakes
In the world of luxury resale, the line between genuine and counterfeit has blurred. The days when people could spot fakes by a crooked logo or cheap zipper are gone. Safiya says that today’s “superfakes” craftsmen create such precise fakes that even seasoned collectors are fooled.
Counterfeiters clone serial numbers, source leathers from the same tanneries, and match hardware weight to the gram. For buyers, the risk is disappointment, the loss of thousands of dollars, and the lingering shame of having been duped.
For every buyer who catches a fake in time, dozens do not. Some lose their savings, others their confidence. Stories circulate in Dubai’s social circles of women who wore their “investment” bags to parties only to be quietly…
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Donna Karan New York Relaunches Iconic Cashmere Mist Eau de Parfum With Supermodel Imaan Hammam
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Popilush Shines at New York Fashion Week 2025, Celebrating Women’s Empowerment and Stylish Comfort
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Azazie throws fairytale fashion ball - Normani as performer
On the evening of May 20th, Azazie, a leading direct-to-consumer retailer known for its exquisite occasionwear, made waves in the fashion industry with the inaugural Azazie Ball. This splendid event, held at the iconic Greystone Mansion, showcased an extraordinary fusion of fashion and music, attracting an array of guests dressed in stunning gowns and elegant eveningwear.
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The evening was a spectacle, with Hollywood celebrities, style icons, and top content creators in attendance, all adorned in striking designs from Azazie’s brand-new Atelier collection. From luxurious satin gowns to ethereal tulle creations, the fashion…
LILYSILK debuts Capsule Collection made with Liberty Fabrics, blending British heritage and sustainable silk
LILYSILK, the prominent silk brand acclaimed for its commitment to sustainable luxury, has unveiled a stunning new Capsule Collection in partnership with Liberty Fabrics, the iconic British textile house famed for its intricate prints and craftsmanship. This limited-edition collection features three exclusive floral designs and comprises 28 meticulously crafted pieces that perfectly reflect the elegance of spring-summer fashion.
The collection harmonizes LILYSILK’s dedication to eco-friendly luxury with Liberty’s rich design heritage, resulting in a fresh and vibrant wardrobe choice for the new season. Each piece is crafted from OEKO-TEX 100 certified silk sourced from Italy, merging timeless artistry with a focus on sustainability.
“This collection embodies renewal and creativity,” said David Wang, CEO of LILYSILK. “Liberty’s prints are more than patterns—they’re works of art that reflect our commitment to beauty and quality. We invite you to begin this Blossom journey and embrace the spirit of spring with us.”
The collaboration spotlights three unique designs: Fairytale Forest, Daffodil Dream, and Poppy Parade. Fairytale Forest draws inspiration from German folklore, showcasing an enchanting woodland scene filled with blooming clematis, peonies, and bellflowers set against a rich green backdrop. Daffodil Dream captures the serene beauty of a daffodil-filled meadow, symbolizing purity and self-love, while Poppy…
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In a global beauty market dominated by legacy brands and mass-produced formulas, a quiet revolution is emerging from Eastern Europe. Romanian cosmetics—once a local secret—are increasingly recognized as a powerful alternative for consumers seeking high-performance skincare rooted in natural ingredients, scientific rigor, and cultural heritage.
Romania’s cosmetics industry, though relatively modest in scale compared to Western giants, boasts a legacy of innovation dating back to the mid-20th century. A pivotal figure in this story is Dr. Ana Aslan, a Romanian gerontologist who rose to international fame in the 1960s for her groundbreaking anti-aging research. Her work laid the foundation for one of Romania’s most iconic skincare brands, Gerovital. Today, her legacy lives on in a new generation of brands that combine tradition with modern dermatological science.
One such brand is PerspectiveSkin.Care, an online platform dedicated to bringing clinically proven Romanian skincare to a global audience. The store curates a selection of premium products crafted in Romania—many of which have undergone dermatological testing and feature patented formulas enriched with vitamins, hyaluronic acid, collagen, and natural plant extracts.
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For this Shanghai capsule, 2000Archives worked closely with Angel, a Malaysian girl group DOLLA member, who contributed to the mood board and creative direction. Her involvement introduced cross-cultural elements that infused the collection with a distinctive blend of Korean streetwear with Southeast Asian pop influences.
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