FASHION AND STYLE
Reality star partners with SHEIN to launch a confident and playful collection for women, men, and kids
SHEIN, the global online fashion and lifestyle retailer, has announced an exciting collaboration with television personality and entrepreneur Scheana Shay, known for her prominent role on Bravo’s “Vanderpump Rules.” This partnership introduces the SHEIN x Scheana Collection, a curated line of fashionable and affordable clothing designed for families.
The collection includes stylish coordinating outfits for women, men, and children, reflecting Scheana’s journey as a mom and entertainer. With a focus on soft neutrals, flattering silhouettes, and playful cutouts, each piece in the collection has been chosen with versatility in mind, making it ideal for a variety of occasions such as brunch, weekend getaways, and evening outings.
“I’ve always loved SHEIN for their affordable and on-trend styles, so partnering with them felt like such a fun opportunity to embrace the ‘SHEINA’ name in a positive and playful way,” Scheana Shay expressed. “This collection feels so authentic to me, and I think my fans will love it – it’s stylish, elevated, and unapologetically me. I’m proud to offer pieces that feel put-together and easy to mix and match for the entire family.”
With prices ranging from $3 to $50, the SHEIN x Scheana Collection offers an impressive lineup of 110 pieces. This diverse collection ensures that family members can coordinate their looks while still expressing their individual styles.
The SHEIN x Scheana Collection is available now exclusively on SHEIN’s website, and fans are encouraged to share their favorite outfits on social media using the hashtag #SHEINxScheana. This launch not only highlights the growing trend of family fashion but also emphasizes SHEIN’s commitment to providing trend-forward apparel that is both stylish and budget-friendly.
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