FASHION AND STYLE
Ryan Offman 22, Jun 5 mins
5 mins
The Ritz Herald
© Vivienne Westwood
Vivienne Westwood is a forward-thinking, customer-first business and as a result, has gone to great lengths to ensure it has a progressive CDP to help serve its customers

Mapp, the international provider of insight-led customer experiences, has announced it has been appointed by global fashion brand Vivienne Westwood to provide the company’s Customer Data Platform (CDP). This platform will drive its digital communication strategy forward while delivering personalized and targeted customer communications.

Vivienne Westwood, one of the last independent global fashion brands, is about more than producing clothes and accessories. With a forty-year heritage, the company is as renowned for raising awareness of environmental and human rights issues as it is for its imaginative designs. The company now has stores in 63 locations around the world including a strong presence in the UK, 19 stores in South Korea, and a further 12 in both China and Hong Kong.

Constantly engaged customers

Vivienne Westwood is a forward-thinking, customer-first business and as a result, has gone to great lengths to ensure it has a progressive CDP to help serve its customers.

The company selected Mapp Cloud as its Customer Data Platform not only because of the technology offered but the high level of support and expertise on hand to drive the digital communication strategy forward. Vivienne Westwood understands the value of its customers and the importance of effectively engaging with customers online as well as offline in its stores. As a result, it has implemented Mapp partner Eyos (formerly yReceipts) to handle its instore digital receipts. As a by-product of all transactions taking a digital receipt, Mapp Cloud receives valuable store transactional data and has a direct channel for obtaining customer opt-ins. This helps build the personalization story and tailor marketing communications.

True personalization based on insights

Vivienne Westwood has a strong business focus on personalized and targeted communications, and…

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Michael Scheiner. © Celebrity Cruises
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Michael Scheiner, innovative global lifestyle brand marketer for Tommy Hilfiger, Abercrombie & Fitch and more to take line's new-luxury positioning forward

Celebrity Cruises announced that former top fashion house marketer Michael Scheiner has been appointed Senior Vice President and Chief Marketing Officer of the new-luxury travel company.

Reporting to President and CEO Lisa Lutoff-Perlo, Scheiner will join Celebrity on July 12, and will oversee all aspects of driving new customer acquisition, brand loyalty and e-commerce globally.

Scheiner joins at an important moment for the cruise line. Being new to the travel industry, he brings an exciting and fresh perspective as the Celebrity Cruises fleet returns to full service across the globe.

Having led innovative marketing strategies for a number of fashion’s most iconic brands, Scheiner is well placed to drive growth in the aspirational new-luxury set that Celebrity Cruises embodies. Joining from Tommy Hilfiger, where he served as Global Chief Marketing Officer, Scheiner was instrumental in modernizing the Tommy Hilfiger brand aesthetic and while at the brand, launched innovative e-commerce, digital programs and live-streaming events, driving enormous brand affinity and engagement with both Gen X and Millennial audiences.

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Lisa Aiken. © Neiman Marcus
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Industry leader and fashion authority to join team as part of organizational transformation

Neiman Marcus announced the appointment of Lisa Aiken as Neiman Marcus’ new Fashion and Lifestyle Director. This role is part of the merchandising and planning team transformation, reporting to Lana Todorovich, President and Chief Merchandising Officer of Neiman Marcus Group.

“We have been on a journey to find a global fashion leader who is a digital native and will help accelerate the growth of Neiman Marcus’ loyal brand portfolio with a fresh perspective. Lisa has a keen understanding of both luxury fashion and emerging brands, coupled with her expertise as a compelling storyteller of seasonal fashion messages and skills on digital platforms. She brings a unique perspective and further enhances the fashion and technology authority of Neiman Marcus,” said Todorovich.

Under Todorovich’s leadership, the merchandising organization has evolved to enhance the retailer’s partnerships with over 3,000 existing and new brand partners. Neiman Marcus’ top 20 brands were up approximately 35 percent in Q3 as compared to 2019, and its luxury partners are expanding by 350 points of distribution. This has resulted in strengthened business momentum and even stronger connections between the Neiman Marcus brand and its customers.

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© Lancôme USA
This year's US Fragrance Foundation Awards took place online, in lieu of the traditional in-person event
By / Lifestyle Editor

The Fragrance Foundation (TFF) held its annual awards ceremony to honor the year’s most prestigious fragrances and Lancôme Trésor won the 2021 Hall of Fame Award. Ambassadress Isabella Rossellini accepted the award on the brand’s behalf in front of a global audience of 3,000 people. The award follows Lancôme’s 2020 win for Idôle as Fragrance of the Year – Women’s Prestige.

“It is an honor to receive the Fragrance Foundation’s Hall of Fame Award on behalf of the worldwide Lancôme team,” says Stuart Leitch, President, Lancome USA. “Trésor is the fragrance of treasured moments and is internationally recognized for its strong identity of love, romance and elegance which has made it one of the greatest women’s fragrance classics of all time.”

Launched in 1990, the Eau de Parfum, by Perfumer Sophia Grojsman, is quietly radiant, intermingling the elegance of rose, muguet and lilac with the sparkle of an apricot blossom. This delicate and light fragrance has a romantic and smooth touch. Ultimately, Trésor evolves into a sensuous, lingering profusion of sandalwood, amber and musk, blending subtly to compose a round bouquet, in which top and heart notes mingle and support each other. Trésor is presented in the iconic inverted crystal pyramid with diamond-shaped cap. The elegant bottle is angled with rounded edges, representing the softness of the wearer. The band is black, the color a subtle reminder of the power of love and the woman embracing it. The juice is a golden peach, as radiant as the woman in love who wears it.

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© GUESS
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The partnership further consolidates the excellent relationship between the two groups

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The partnership has been extended until 2030, further consolidating the excellent relationship between the two groups. Since 2013, GUESS has represented the pillar brand in the diffusion segment for Marcolin, with a wide range of eyewear that perfectly embodies the brand’s DNA and innovative style, with modern, trendy shapes and always up-to-date designs.

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