Ryan Offman 22, Jun 5 mins
5 mins
The Ritz Herald
© Vivienne Westwood
Vivienne Westwood is a forward-thinking, customer-first business and as a result, has gone to great lengths to ensure it has a progressive CDP to help serve its customers

Mapp, the international provider of insight-led customer experiences, has announced it has been appointed by global fashion brand Vivienne Westwood to provide the company’s Customer Data Platform (CDP). This platform will drive its digital communication strategy forward while delivering personalized and targeted customer communications.

Vivienne Westwood, one of the last independent global fashion brands, is about more than producing clothes and accessories. With a forty-year heritage, the company is as renowned for raising awareness of environmental and human rights issues as it is for its imaginative designs. The company now has stores in 63 locations around the world including a strong presence in the UK, 19 stores in South Korea, and a further 12 in both China and Hong Kong.

Constantly engaged customers

Vivienne Westwood is a forward-thinking, customer-first business and as a result, has gone to great lengths to ensure it has a progressive CDP to help serve its customers.

The company selected Mapp Cloud as its Customer Data Platform not only because of the technology offered but the high level of support and expertise on hand to drive the digital communication strategy forward. Vivienne Westwood understands the value of its customers and the importance of effectively engaging with customers online as well as offline in its stores. As a result, it has implemented Mapp partner Eyos (formerly yReceipts) to handle its instore digital receipts. As a by-product of all transactions taking a digital receipt, Mapp Cloud receives valuable store transactional data and has a direct channel for obtaining customer opt-ins. This helps build the personalization story and tailor marketing communications.

True personalization based on insights

Vivienne Westwood has a strong business focus on personalized and targeted communications, and…






Adore Me Partners With Bebe Rexha on Summer Campaign to Promote Inclusivity
The Ritz Herald

Adore Me, the body inclusive womenswear brand, has partnered with global superstar and 2x Grammy-nominated artist Bebe Rexha to release the brand’s first-ever celebrity campaign and accompanying capsule collection. With this campaign, Adore Me and Bebe Rexha encourage women around the world to spread body positivity, promote inclusion in…

Endexx and DJ Khaled Release a New CBD Men’s Care Line, Blesswell. But Can It Succeed in Today’s Celebrity Saturated Market?
The Ritz Herald

Every other day we discover that celebrities are endorsing distinctive products, sometimes they are not even using the products themselves. Endorsement deals involve huge sums of money and percentages of the revenue at times. When the endorsing personality is incentivized with financial gains it becomes rather impossible for the…

PINK And Chloe x Halle Serve Up Everyday Style Inspo With Exclusive Capsule Collections
The Ritz Herald

Victoria’s Secret PINK announced that they are teaming up with Grammy-nominated duo Chloe Bailey and Halle Bailey, best known as Chloe x Halle. As longtime fans of the brand, the sisters are launching curated picks and collaborations throughout the year, featuring their favorite PINK styles to wear all day,…

Blue Bite Empowers Pablo Erroz to Go Circular With Digitalized Fashion
The Ritz Herald

Buy less, but better. These words succinctly sum up designer Pablo Erroz’s manifesto, as well as the Blue Bite Circularity solution that digitalizes the garments in his most recent collection.

Both launched at Mercedes Benz Fashion Week Madrid and 080 Barcelona Fashion.

The latest collection from Pablo Erroz, the eponymous brand…

Estée Lauder Signs Acclaimed Model Adut Akech as New Global Brand Ambassador
The Ritz Herald

Estée Lauder today announced that it has signed one of the fashion industry’s brightest stars, Adut Akech, as its newest Global Brand Ambassador. Adut will feature in makeup and skincare campaigns across digital, in-store, TV and print, with her first campaigns debuting July 2021. Adut joins the current roster…

4 mins
Michael Scheiner. © Celebrity Cruises
The Ritz Herald
Michael Scheiner, innovative global lifestyle brand marketer for Tommy Hilfiger, Abercrombie & Fitch and more to take line's new-luxury positioning forward

Celebrity Cruises announced that former top fashion house marketer Michael Scheiner has been appointed Senior Vice President and Chief Marketing Officer of the new-luxury travel company.

Reporting to President and CEO Lisa Lutoff-Perlo, Scheiner will join Celebrity on July 12, and will oversee all aspects of driving new customer acquisition, brand loyalty and e-commerce globally.

Scheiner joins at an important moment for the cruise line. Being new to the travel industry, he brings an exciting and fresh perspective as the Celebrity Cruises fleet returns to full service across the globe.

Having led innovative marketing strategies for a number of fashion’s most iconic brands, Scheiner is well placed to drive growth in the aspirational new-luxury set that Celebrity Cruises embodies. Joining from Tommy Hilfiger, where he served as Global Chief Marketing Officer, Scheiner was instrumental in modernizing the Tommy Hilfiger brand aesthetic and while at the brand, launched innovative e-commerce, digital programs and live-streaming events, driving enormous brand affinity and engagement with both Gen X and Millennial audiences.

A passionate leader and champion of purpose-driven marketing, Scheiner understands the power that new-luxury brands have in leveraging their profile to act as powerful catalysts for change. He launched Hilfiger’s People’s Place Program, an initiative focused…

4 mins
Lisa Aiken. © Neiman Marcus
The Ritz Herald
Industry leader and fashion authority to join team as part of organizational transformation

Neiman Marcus announced the appointment of Lisa Aiken as Neiman Marcus’ new Fashion and Lifestyle Director. This role is part of the merchandising and planning team transformation, reporting to Lana Todorovich, President and Chief Merchandising Officer of Neiman Marcus Group.

“We have been on a journey to find a global fashion leader who is a digital native and will help accelerate the growth of Neiman Marcus’ loyal brand portfolio with a fresh perspective. Lisa has a keen understanding of both luxury fashion and emerging brands, coupled with her expertise as a compelling storyteller of seasonal fashion messages and skills on digital platforms. She brings a unique perspective and further enhances the fashion and technology authority of Neiman Marcus,” said Todorovich.

Under Todorovich’s leadership, the merchandising organization has evolved to enhance the retailer’s partnerships with over 3,000 existing and new brand partners. Neiman Marcus’ top 20 brands were up approximately 35 percent in Q3 as compared to 2019, and its luxury partners are expanding by 350 points of distribution. This has resulted in strengthened business momentum and even stronger connections between the Neiman Marcus brand and its customers.

Building on the addition of nearly 50 new and notable brands, 20 exclusive capsules and…

Saks Fifth Avenue Advances Diversity, Equity and Inclusion Efforts
The Ritz Herald

Saks Fifth Avenue has unveiled its roadmap outlining goals to advance its diversity, equity and inclusion efforts. Developed upon taking an in-depth look at every aspect of the Saks Fifth Avenue ecosystem, the launch is the latest milestone of its progress to drive positive change and foster a more…

Glore Jewelry Founder Shares His Views on the Interest in the Custom Jewelry Market
The Ritz Herald

The last few years have witnessed a rise in demand for custom jewelry as shoppers seek unique and personalized ways of expressing themselves. Custom jewelry has proved to be among the top ways to achieve this as customers can have what they are looking for. This new norm of…

LGBTQ+ and Black-Owned Skincare Brand SolaWave Celebrates Juneteenth & Pride With $50K Philanthropic Campaign
The Ritz Herald

SolaWave, the Los Angeles-based beauty device and skincare brand, has kicked off “SolaWave Celebrates,” a philanthropic campaign to commemorate Juneteenth & LGBTQ+ Pride Month. The company is honoring the coinciding holidays by partnering with and donating to organizations that address issues affecting the Black LGBTQ+ community. The campaign target…

Global Denim Jeans Market to Reach $83.2 Billion by 2026
The Ritz Herald

A new market study published by Global Industry Analysts Inc. (GIA), the premier market research company, released its report titled “Denim Jeans – Global Market Trajectory & Analytics.” The report presents fresh perspectives on opportunities and challenges in a significantly transformed post-COVID-19 marketplace.

Globally, the popularity of denim is growing….

Newly Opened Perfumery Museum in Washington D.C. Offers Visitors a Journey in Fragrance and Tests Their Sense of Scent
The Ritz Herald

On Friday, May 14, the Qatar America Institute for Culture (QAIC) opened the doors to its newest cultural installation, the Perfumery Museum, during its first “Seasonal Social” open house for 2021. Located within QAIC’s headquarters in the District’s historic Dupont Circle neighborhood, the Perfumery Museum expands on the organization’s…

2 mins
The Ritz Herald
© Lancôme USA
This year's US Fragrance Foundation Awards took place online, in lieu of the traditional in-person event
By / Lifestyle Editor

The Fragrance Foundation (TFF) held its annual awards ceremony to honor the year’s most prestigious fragrances and Lancôme Trésor won the 2021 Hall of Fame Award. Ambassadress Isabella Rossellini accepted the award on the brand’s behalf in front of a global audience of 3,000 people. The award follows Lancôme’s 2020 win for Idôle as Fragrance of the Year – Women’s Prestige.

“It is an honor to receive the Fragrance Foundation’s Hall of Fame Award on behalf of the worldwide Lancôme team,” says Stuart Leitch, President, Lancome USA. “Trésor is the fragrance of treasured moments and is internationally recognized for its strong identity of love, romance and elegance which has made it one of the greatest women’s fragrance classics of all time.”

Launched in 1990, the Eau de Parfum, by Perfumer Sophia Grojsman, is quietly radiant, intermingling the elegance of rose, muguet and lilac with the sparkle of an apricot blossom. This delicate and light fragrance has a romantic and smooth touch. Ultimately, Trésor evolves into a sensuous, lingering profusion of sandalwood, amber and musk, blending subtly to compose a round bouquet, in which top and heart notes mingle and support each other. Trésor is presented in the iconic inverted crystal pyramid with diamond-shaped cap. The elegant bottle is angled with rounded edges, representing the softness of the wearer. The band is black, the color a subtle reminder of the power of love and the woman embracing it. The juice is a golden peach, as radiant as the woman in love who wears it.

This year’s US Fragrance…


GUESS Renews Eyewear Licensing Agreement With Marcolin Until 2030
Marcolin and GUESS announce today the early renewal of their
NYC Luxury on Why Everyone Is Turning to Custom Luxury
NYC Luxury is a New York City-based custom jewelry store
Adore Me Partners With Bebe Rexha on Summer Campaign to Promote Inclusivity
Adore Me, the body inclusive womenswear brand, has partnered with
How Ju Poppin Is Helping Women Regain Their Self-Esteem With Healthy Hair
The Ritz Herald

Healthy hair is a matter of pride for any woman and a reason to be envied by others. Beautiful and strong hair is no longer common among women. There are so many challenges for women to have healthy hair. This is where Ju Poppin has stepped in to help…

Melody Ehsani Teams Up With Foot Locker to Launch Exclusive Capsule Collection
The Ritz Herald

Foot Locker is excited to announce the launch of a basketball-inspired capsule collection designed by the new Creative Director of their women’s business, Melody Ehsani. This is the first of several capsule collections slated to drop this year. In celebration of the launch, Foot Locker will host a virtual…

Grand Opening of Wrist Aficionado in Miami With Haute Living
The Ritz Herald

Wrist Aficionado opened its second luxury watch boutique store in Miami. After the overwhelming response from New York customers over the last couple of years, Wrist Aficionado decided to expand their service across the nation with a focus on the Miami market. For the launch of the new store,…

44 secs
The Ritz Herald
The partnership further consolidates the excellent relationship between the two groups

Marcolin and GUESS announce today the early renewal of their exclusive licensing agreement for the design, production and worldwide distribution of GUESS and Marciano sunglasses and eyeglasses.

The partnership has been extended until 2030, further consolidating the excellent relationship between the two groups. Since 2013, GUESS has represented the pillar brand in the diffusion segment for Marcolin, with a wide range of eyewear that perfectly embodies the brand’s DNA and innovative style, with modern, trendy shapes and always up-to-date designs.

Fabrizio Curci, Marcolin CEO & General Manager, commented: “We are really thrilled about this renewal, as it underlines the importance and value of the collaboration with a group like GUESS, one of the most recognized lifestyle brands worldwide. It is a solid and long-lasting partnership with GUESS, with whom we share the constant search to create collections that are always contemporary and highly iconic. We are honoured to continue this collaboration which also represents an important step forward in Marcolin’s strategy.”

Paul Marciano, Co-Founder of GUESS?, added: “We are excited to continue our partnership with Marcolin as an important extension of the GUESS family. With their continued focus on the GUESS Brand as a…



NYC Luxury on Why Everyone Is Turning to Custom Luxury

Keller / RH
NYC Luxury is a New York City-based custom jewelry store that offers the best high-quality custom jewelry pieces. With over six years of earned reputation, NYC Luxury has cemented its
How to Build a Fashion Brand With Liv Schreiber
The Ritz Herald

The pandemic has created big challenges for almost every business around the world. This particularly true in the fast-moving fashion world where brands have to quickly move to almost entirely to digital ads, eCommerce, and social media marketing over the last year.

People with the expertise and experience to help…

Ema Savahl Launches Her Swimwear Line at the 2021 Telecast Global Event
The Ritz Herald

Ema Savahl Couture was the Official Swimwear Sponsor for the 2021 Miss Universe Pageant that elected Mexican Ana Meza as the new winner during a worldwide telecast, streamed live by the Seminoles Hard Rock Hotel & Casino in Hollywood, Florida. The event served as the global launch of the…

Hybe is Transforming the Mystery Box Business Model
The Ritz Herald

The mystery box business has exploded in recent years, but it hasn’t all been plain sailing. Negative assumptions still exist around mystery boxes, which are unboxed online and provide shoppers with one item from a selection of dozens. It’s a unique shopping experience that can…