Nigerian-born UAE-based public figure, Yasha Yahawah, has made a highly viewed return to social media, engaging her audience on almost a daily basis despite her quiet nature. Known for her interactive presence, Yasha has turned from quiet to lively on a comeback session, engaging her mass of followers she lovingly refers to as “Yasha Nation”.
It’s been great to see Yasha back on social platforms such as Snapchat (@yashayahawah). Viewership heightened to nearly 5 million views within the month of her return to the platform. Yasha’s posts, which consists mainly of personal moments, appeal greatly to her audience. She comments that her fans preferring content of herself compared to lifestyle content, speaks to their connection to her as a person, rather than the life she lives.
Yasha’s approach toward social media is refreshingly honest. “There’s no niche. I am my brand,” she says, pointing out the ease of movement and realness of personality that defines her online persona. This helps in keeping her content fresh and enables her to address many topics and issues.
This becomes a big part of Yasha’s charm based on the focus that she has on the positive. She has a philosophy that energy given is energy received, thus shown by the overwhelming support and love that comes from her followers. This positive feedback loop strengthens Yasha and her fans’ relations, making her something of an online celebrated figure.
Yasha credits her success to her humility and faith. This spiritual dedication and commitment to the development of self goes deep in people’s hearts, and it forms a deeper dimension of her image with the public.
“I’m not here to preach to anyone, I believe what I believe and don’t discuss it online. I realized some of my fans have a dependency on me, their days are made when I post, some have emotional reactions when I respond to them, their phone wallpapers are photos of me, etc. I can’t help but feel a duty to post more since they enjoy my content so much.” She stated, “It’s not something I chose, but I know I have a calling in this.”
A long-term commitment to being in the public eye and an adaptable content strategy ensure continuous growth and engagement for her audience. She rightfully says, “Life is not a sprint but a marathon” — one which spells a long-term vision beyond only content creation. “A lot of things are in store, you will just have to see as they unfold.”
