How about an online grocery shopping experience that doesn’t force you to wait for the delivery or the delivery charges? How about incorporating an online order receiving facility in a cloud kitchen or grocery store yet without the burden of delivery costs and hefty commissions to large food/grocery delivery platforms? Sounds too good to be true, right? Well, a cutting-edge tech startup, Fish Inc., is all set to turn all these into reality with its breakthrough chat-based grocery and food ordering platform.
Fish Inc. is currently in its beta stage and will be officially released on Valentine’s Day 2022. The platform has already garnered a huge response from its early batch of users.
The first-of-its-kind, Fish (For Instant Shopping) is a BOPIS-enabler Chat-Based Grocery and Food ordering platform aiming to connect customers with local stores. People can order groceries and food from their nearby stores on Fish using Fish’s smart ordering platform, then they can schedule a pickup (as per their convenient time) with that business through chat. As of now, the company will be catering to the Fremont and Sunnyvale areas of the San Francisco Bay Area, California.
“We chose Valentine’s Day for our public debut to signify our love for local small businesses that are the lifeline of our economy. We had a great response with our beta release and we are looking forward to the official public launch of our platform in the new year”, stated Chandana Raghunath, the Chief Marketing Officer of Fish.
A major USP of Fish that keeps it ahead of the regular third-party online food and everyday item delivery portals is that it allows customers to chat directly with store owners/staff.
“We are coming up with a state-of-the-art business messenger where customers can directly connect with hyper-local businesses for their food and grocery needs. Our platform is intelligently designed to make the online food and grocery shopping experience more convenient and economical for the customers. On the other hand, we are driven by the mission to make online order receiving and servicing easier and cost-effective for small and medium grocery retailers and restaurants or cloud kitchens.”
Chandana stressed that Fish will not only help customers to save money and time on delivery of orders but will also eliminate risks of ending up with wrong or missing items in delivered packages. It further assures reduced cases of returns and exchanges. The platform offers the customers the ease and flexibility to order exactly the items they currently need and they can even use online promo codes on the Fish orders.
Speaking on, Chandana shared that Fish is geared to help small grocery stores and food outlets/cloud kitchens incorporate online order receiving facilities yet without the stress of paying large commissions to the regular delivery apps.
As per her statements, Fish will help small businesses to overcome the typical challenges of incorporating BOPIS facilities in their stores. The company will take care of daunting inventory sync, legacy tech systems, training and managing the store associates for BOPIS, and marketing the store’s service and/or products.
“Our company was conceived with the vision of empowering the small businesses to help them stay afloat even in the most challenging times, like the current pandemic era. A lot of small businesses neither have the required sophisticated online infrastructure nor the huge monetary reserve or resources to join large Grocery Delivery Platforms. Thus, our revolutionary messenger platform enables small businesses to leverage the power of text messaging for the BOPIS facility and allow easy in-store and curbside pickup options which eventually helps them to keep the business open, garner new traffic to store, and retain loyal customers.”
Fish has already received rave reviews in its beta phase. Users, especially pregnant women, have found Fish’s Curbside Pickup service real handy as it not only saves them time but also reduces their exposure at a store during a pandemic. Deepthi Thiyagarajan, a would-be mother, is a recurring early beta tester of Fish who loved to share how helpful Fish has been for her.
“Fish saves me a lot of time and also the risk of long exposure at the grocery store during Covid times. I have been shopping at the store for months and I am glad that store folks remember my substitution requests all too well. The best part, my order never goes wrong”- Deepthi T.
“I’m a working mom of two. I end up having to leave my home to run errands every now and then and can’t sit waiting at home for groceries to be delivered. This is where I find pickup to be super convenient – especially with a chat capability.”- Anne, P.
“Shopping at my favorite grocery store through Fish has saved me time and energy. The chat interface helps me clarify my requirements with ease – I’m always satisfied with the quality of produce that I take home. I can’t recommend this place enough. Thank you, team Fish!”- Liz. M.
For more information, please visit fishwebsite.com.
