As the digital landscape continues to evolve and become more complex, businesses must track and sync their conversion data across their entire marketing stack. Doing so can provide a wealth of benefits, including the ability to fully benefit from data-driven marketing insights, machine learning, and artificial intelligence engines offered by platforms like Google Ads, Facebook Ads, Bing, and more.
It is noteworthy that simply running ads or posting content is not enough. Businesses need to understand how their marketing efforts are impacting their bottom line, and that requires tracking and syncing conversion data. For instance, if a business is running an ad campaign on Facebook, they need to track and measure the conversions that result from that campaign. This can be done by setting up tracking pixels on the website or using conversion tracking tools provided by Facebook. By analyzing the data collected, businesses can determine which ads are driving the most conversions and adjust their marketing strategies accordingly.
Tracking conversion data allows businesses to see which marketing channels and campaigns are driving the most sales or leads. By syncing that data across their entire marketing stack, businesses can get a more complete picture of their customer journey and make more informed decisions about how to allocate their marketing budget. This is where AnyTrack comes in. As a powerful tool that instantly tracks and syncs any conversion data source with any analytics platform, AnyTrack empowers marketers to make more out of your organic or paid traffic.
How Does AnyTrack work?
AnyTrack operates by collecting traffic data and event information when visitors access a website. This includes the collection of traffic, campaign, and audience data, along with standard and custom parameters. AnyTrack can also track conversions from affiliate networks, CRM, and API. To accomplish this, AnyTrack collects conversions through API or Postback tracking and standardizes conversion types (e.g., lead, CPA, purchase).
Furthermore, AnyTrack forwards conversion events through server-side/API to pixels and analytics for audience building. It also sends conversion events via webhook to Zapier and Integromat, making it possible for marketers to use the data in their marketing tools, such as email marketing platforms, reporting, and CRM.
For Various Types of Performance Marketing Campaigns
AnyTrack is a versatile tool that can track campaigns where conversions occur on third-party platforms as well as on-site goals. What’s more, this tool can be used by bloggers, content marketers, influencers, and PPC affiliate marketers who promote their content through social media, search engines, and email marketing. It’s also useful for native ads marketers and those with a multi-channel marketing approach.
AnyTrack can track any type of website on which the AnyTrack Tag can be placed. This includes lead generation funnels built on platforms like ClickFunnels, comparison websites, coupon websites, authority blogs, product review websites, eCommerce stores running on Shopify, and multi-channel marketing funnels operating on multiple domains.
Marketers can freely use the tools they are already familiar with, such as Facebook Ads Manager, Google Ads, or other platforms because AnyTrack constantly collects and sends data to these marketing tools and ad platforms.
One-Line Code Integration
Creating, optimizing, and tracking marketing funnels can be a challenging task. Despite the availability of various tools, testing methods, guesswork, and intuition, understanding what affects one’s metrics can still be challenging. However, with AnyTrack, marketers can optimize their website, content, ads, and funnels using the best data available on each platform.
Compared to other conversion tracking software, AnyTrack offers several unique advantages. For instance, its setup process is simple, requiring only one line of code to integrate with ad networks, pixels, and affiliate networks. It also has the ability to sync conversion data across all pixels simultaneously, making audience building easier.
