You’re sitting on the Vistula embankment, watching people. There’s a guy in a suit, clearly running late, nervously glancing at his wrist. On it, a steel Rolex Oyster, but with a deep scratch on the bracelet, as if it had been removed with a wrench. And you think: that’s it. That’s real. Not a glossy magazine picture, but life with its own bruises.
My friend, a furniture restorer, once said something that changed how I see watches. “Look,” he says, “this 18th-century chest of drawers. See this mug stain here, this scratch from a cat? That’s its biography. And here – this perfect varnish, done yesterday. That’s a fake.” Since then, I look at watches differently. Perfect polishing is beautiful but boring. But when you can see the mechanism has lived its own life, that it has character – that’s a story. It’s exactly such stories, full of character, that you can find among Audemars Piguet Swiss luxury watches.
How to choose not just a watch, but a silent companion
Forget about technical specifications for a minute. Just pick up the watch. What do you feel? Cold metal or warm brass? A weight that speaks of substance, or a lightness that doesn’t burden? Here are some less obvious things to pay attention to:
- The sound. Close your eyes and listen to the mechanism ticking. Is it a metronome or a whisper?
- The gaze. Look at the dial in different lights – on a cloudy day and in bright sun. Does its character change?
- The feel. Turn the crown. Does it yield with slight resistance, or is it stiff?
- The imagination. Can you picture this watch on your grown son’s or daughter’s wrist?

These are the kinds of questions they ask you at that particular Swiss watch shop in Warsaw on a side street. There are no pushy salespeople there. There are consultants who first listen to your story, and then show you what might fit into it.
Because in the end, you’re not buying a soulless mechanism. You’re choosing a witness. A witness to your morning runs, important deals, quiet evenings, and loud celebrations. A watch that is truly yours becomes a calendar of your existence. It remembers the rain that caught you by surprise, the handshake that sealed a partnership, the midnight oil burned over something that truly mattered. That scratch on the bezel? That’s from when you stumbled while hiking in the Tatra Mountains. The slight patina on the case? That’s from five years of Warsaw winters and summers. These imperfections don’t diminish the value – they become the value.
They transform a precision instrument into a personal archive, a silent partner that doesn’t just count time, but understands it.





