WADE, the globally rising virtual artist and producer by IPX (F.K.A LINE FRIENDS) who has garnered attention for collaborations with reputable brands such as G-Dragon’s fashion label PEACEMINUSONE and Leica, attended ComplexCon 2022. Showcasing his unique booth covering entertainment, fashion, and the concept of Web 3.0 WADE recorded a traffic of more than 15,000 visitors and artists.
ComplexCon, an annual festival that brings together the world’s most influential brands of diverse cultures through fashion, music and food was held this year in Long Beach, Los Angeles between November 19-20.
WADE debuted his first offline project at the festival, titled “A Dream Within A Dream,” which encapsulates a world where diversity becomes the new norm. The booth drew heavy attention not only for its massive 13 ft-sized figure of WADE in his dream, but also for the launch of exclusive limited edition collaboration items with global fashion labels POST ARCHIVE FACTION (PAF) and ©SAINT Mxxxxxx (Saint Michael). Iconic brands and celebrities, including fashion enthusiast G-Dragon visited the booth and showed avid interest in the virtual artist and producer. G-Dragon and his fashion label PEACEMINUSONE has a history of working with WADE in the past through a partnership signed in September 2022. WADE drew attention by foreshadowing the partnership that crosses the boundaries of digital and offline in fashion, culture, and art.
At this year’s ComplexCon, IPX worked closely with PAF to build the overall concept and design of the booth, as well as jointly dropping a Complex-exclusive collection including a technical jacket, balaclava, and t-shirts whereby the designs were strongly influenced by the appearance and overall vibe of the mutant-made-of-water WADE. Moreover, the company unveiled a new NFT representing the exclusive limited edition PAF collection for existing membership holders of WADE Family & Friends (WADE F&F). The project has a history of achieving great results, reaching a first-place rank on the leaderboard for trending NFTs on OpenSea and marked as the NFT that garnered the most trading volume within 24-hours on Magic Eden. IPX also piqued the interest of fashionistas with its collaborative collection with global streetwear brands Emotionally Unavailable (EU) and CLOT.
“We were overwhelmed by the amount of attention WADE drew at ComplexCon, receiving much positive feedback from renowned artists and labels, including PEACEMINUSONE’s G-Dragon,” said an IPX official and added, “WADE will continue his journey crossing both offline and online channels working with global brands spanning fashion, music, and entertainment”.
Meanwhile, ComplexCon 2022 was hosted and artistically directed by VERDY, founder of Girls Don’t Cry, and attracted many celebrities and labels including NIGO, the creator of streetwear brand HUMAN MADE, sportswear brand NIKE, UNDERCOVER, rapper and singer Lil Uzi Vert, and LA’s underground record label Soulection.
