The Ritz Herald
King Coffee Store in Anaheim California. © TNI King Coffee

Vietnam’s TNI King Coffee Opens Its First Coffee-Chain Store in the U.S.

Published on May 24, 2021

Vietnam’s acclaimed most popular coffee brand TNI King Coffee opens its door to California’s residents today. The café-chain store, which originated from Vietnam, is strategically located in Anaheim, California, and under 10 minutes from Disneyland. The store marks itself in the heart center of Orange County-Anaheim Garden Walk – the east outdoor shopping and entertainment center of Disney Resort surrounded by popular restaurant chain Cheesecake Factory, Bubba Gump, etc. This marks the second overseas store of the café-chain, which operates in more than 50 outlets in Vietnam, South Korea, and the United States.

The coffee shop layout is designed to combine East-meet-West culture, reminiscent of the country and people of Vietnam. Grab & Go area provides a feeling of convenience and comfort to visitors. The coffee shop’s arrangement ensures compliance with current COVID-19 regulations from States like mask mandate, social distancing, and disinfection through the store frequently.

At King Coffee – Anaheim offers visitors an extensive range of traditional Vietnamese coffee: Vietnamese Iced Coffee aka Café Sua Da, Vietnamese Black Iced Coffee, Egg Coffee along with other popular options like Caramel Macchiato, Café Latte, Americano, etc. Their hand-crafted drink is made entirely with coffee beans imported from Vietnam and around the world. Besides hand-crafted coffee, King Coffee also offers various meal options -Vietnamese Beef Pho, Banh Mi, Ham & Swiss Croissant, Caesar Salad, together with more than 20 options of popular pastry. With a broad menu selection, King Coffee is a one-stop station for any time of the day – breakfast, brunch, lunch, and dinner. In addition, visitors can purchase King Coffee’s products directly at the store. They have a wide range of products from instant coffee (best seller 3in1 Instant Coffee Bag 88 Sticks, Espresso, Gourmet Blend, and Expert Blend) to ground and whole beans coffee.

“The opening of the first restaurant in the United States marks a strong development of TNI King Coffee in the world market,” said Ms. Le Hoang Diep Thao – Founder and CEO of the TNI King Coffee brand. In 2020, the TNI King Coffee international market was expanded from 60 countries to more than 120 countries and territories. Revenue and market share increased by 200%, the Russian market alone grew by up to 350% despite the ongoing global pandemic.

The TNI King Coffee café-chain in Anaheim, California, marks the first global expansion plan for the coffee magnate in the United States. The company plans to open additional 20 stores this year and 100 stores by 2022 in the United States thru a franchising business model. Globally, the company aims for further expansion into many countries such as China, Middle East, Europe, Russia, and all over Southeast Asia.

With those successes, in 2020, the brand was voted by Global Brands Magazine as “Fastest Growing Coffee Brand for Global” and “Most Popular Coffee Brand. in Vietnam “(The most famous coffee brand in Vietnam).

Lifestyle Editor