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Vanilla Ice Invites Fans to Appear in His Sizzling New Bar-S Take on “Baby Got Back”

"Iconic Summer Mashup" kicks off the grilling season with the chance to be featured in the 90s hip hop sensation's newest music video

Published on June 01, 2021

Ice is back with a brand new flavor, and he’s leading the way for the mashup of the summer. Bringing together one of the biggest stars and biggest songs of the 90s, this throwback tune will receive the Bar-S treatment, and one lucky winner and a friend will star in the music video with Vanilla Ice. Now through June 21, Bar-S is asking fans to share why they deserve summer music stardom for their chance to win.

“I grew up eating Bar-S products, so teaming up with the brand to put a new spin on the summer grilling season gave me the chance to do something that hits close to home,” says Vanilla Ice. “The ’90s were an iconic time, and I’m always looking to add a little of that nostalgia and a whole lot of fun to the game. It’s going to be a blast bringing this epic music video to life with one lucky fan and a friend.”

This year, Bar-S launched their newest campaign, “Now That Sounds Good”, celebrating the crackle, sizzle, and moments that make up the delicious soundtrack of Bar-S Foods. “Iconic Summer Mashup” is the brand’s first iteration of this campaign, marking the start of outdoor barbecues, picnics, and all things grilling.

“We wanted to salute the summer season with something fun and unexpected,” says Bar-S Foods Marketing Director Jeff Gaunt. “‘Iconic Summer Mashup’ and our partnership with Vanilla Ice is the perfect chance to champion Bar-S products as the ultimate foods to grill up this summer.”

To learn more about the contest and submit your 30-second video telling Bar-S why you deserve to win a trip to LA and star in the “Iconic Summer Mashup”, visit Word to your mustard.

Staff Writer