As the popular adage goes, “It’s who you know, not what you know.” For entrepreneurs, venture capitalists and other business leaders, effective networking can easily be one of the most critical tools for achieving lasting success.
Of course, building the types of networks that will lead to the desired level of success can be challenging — both in professional and personal settings. However, the new startup Validus appears poised to become a true game changer in the world of network marketing by fostering the networks that can have the biggest influence.
With its focus on providing online education about global financial markets and serving those who are underserved on a global scale, this intriguing startup has already made quite an impact.
What Is Validus?
Coupled with a network marketing feature, Validus describes itself as a private membership club with the mission of building “an empowering community within a solid international network that forms a thriving ecosystem where all members experience growth, development and success.” This is achieved by helping its members build multiple income streams while simultaneously gaining knowledge, connections and other tools that can help them improve their finances and advance their professional careers.
In other words, the end goal is empowerment — social, skill-based and financial empowerment. Aside from this “private membership club” model, what has thus far allowed Validus to make such an impact in its niche is making this stated goal of empowerment and development a reality for its members.
By overcoming the barriers many around the world face of a lack of access to the right information, strong communities and equal opportunity platforms, Validus levels the playing field for its members. Validus members gain exclusive membership to its partner learning company V-Mastery, which offers a selection of valuable digital courses on subjects like leadership and wealth management.
The platform goes beyond traditional learning tools by giving members opportunities to connect with mentors for additional guidance and opportunities directly. Notably, these opportunities are not limited to activities directly related to Validus itself. Instead, the focus is on the needs of individual network members.
Members are also given access to Vewards, a loyalty rewards program that stands in stark contrast to how other similar businesses reward their members. Active members automatically collect points each week that can be redeemed for additional membership purchases or other perks. They are also given the option to transfer points to other members within their personal network.
Validus uses members to refer other people to the organization to build a distributorship. Notably, however, members can earn rewards through the Vewards program even if they don’t choose to grow their network.
Members aren’t obligated to refer others to join — something that is often a requirement in other network marketing programs. They have a greater range of choices in terms of how they engage with Validus, while still being able to take advantage of educational resources and other benefits.
Rapid Growth
Thus far, the response to Validus has been stunning — clearly demonstrated by its rapid growth. Within less than one year of business activity, the organization had grown to over 200,000 members, and in January 2023, the organization passed $200 million in total revenue, with a 1500 percent growth from the year prior.
The focus on training and development, as well as comprehensive compensation options for its members, has clearly helped Validus stand out from other network marketing organizations. Focusing its efforts on helping members upskill and reskill as needed — regardless of whether those skills are used exclusively with Validus or not — has ultimately helped the company achieve high levels of member loyalty.
With its focus on education, Validus has opted for building a large network of high-achieving distributors, rather than relying on just a few top performers who can generate revenue.
Part of the company’s rapid growth has been attributed to its being based in Dubai. As one press release noted, roughly “two-thirds of the world’s population is only an eight-hour flight away” from Dubai, making this location an ideal “central hub” for a globally oriented business. Even with office developments planned for other parts of the world, Dubai’s central location makes it ideally suited for managing and coordinating the company’s efforts.
A Global Focus
With its headquarters located in Dubai, Validus has taken an aggressive stance toward expanding on a global scale — unlike other network marketing brands, which often focus their efforts on a select few countries (or just one country).
To that end, the company utilizes strategic partners and continental vice presidents to serve as the leaders for their specific regions — understanding the unique nuances of their area to drive further success. With leaders focused on the Middle East, Latin America, Europe, Oceania and Africa, as well as a pending VP enlistment for Asia, each region is able to receive a more nuanced and focused level of attention from the Validus team.
A co-founder team led by Mansour Tawafi and Dr. Parwiz Daud draws from diverse backgrounds in the financial and business world, giving Validus the positioning to speak to the financial literacy needs of different audiences from across the globe. An ever-growing list of mentors and training materials — and a growing network — ensures continued growth in the opportunities available for Validus members.
A Promising Future …
By focusing its network marketing efforts on a key area of need — financial literacy — and helping to empower its members with meaningful rewards and engagement, Validus has positioned itself well to continue to achieve impressive growth in the months and years ahead. With global ambitions, this is one startup to keep an eye on.
