Delve into the artistry and leadership of renowned creative director Yarden Brikman as he shares his insights and experiences.
“So what does a creative director really do?” is a question Yarden Brikman, a visionary creative director hailing from Tel Aviv, has often been asked by friends and family seeking to unravel the essence of his role.
Brikman stands out as a trailblazing leading creative director, embodying the true spirit of this multifaceted position. With an impressive repertoire of triumphant campaigns and a reputation for pushing the boundaries, Brikman has indelibly left his mark on the industry. His unparalleled creative vision and profound ability to forge connections with audiences have garnered widespread recognition and admiration. Among his notable accomplishments are spearheading innovative campaigns for renowned brands such as Mini Cooper, Perrier, Israeli Ministry Of Tourism, AM:PM, and Renaur.
In response to inquiries about the intricacies of his role, Brikman seizes the opportunity to illuminate the multifaceted nature of being a creative director. Drawing upon his wealth of experience, he imparts invaluable insights into the responsibilities and qualities that define a successful creative director.
“In the fast-paced realm of advertising, being a creative director transcends mere creativity. It encompasses the realms of leadership, management, coaching, counseling, and mentoring,” Brikman emphasizes.
Brikman places great emphasis on fostering a supportive and inspiring environment for his team, going beyond guiding the creative process. “As a manager, I lead by example, making crucial decisions in the heat of the moment. Moreover, I act as a gatekeeper, meticulously filtering out ineffective briefs to ensure the delivery of top-notch work.”
According to Brikman, exceptional creative directors possess the audacity to champion groundbreaking work that pushes the boundaries of the norm. They demonstrate unwavering conviction and fearlessly advocate for ideas that challenge the status quo. Recognizing the broader impact of their role, they actively seek out and nurture promising talents, envisioning a future where these individuals may one day occupy their own directorial chairs. Through sharing their personal experiences, they provide invaluable guidance and support, fostering an environment of collaboration and unity.
A key attribute distinguishing remarkable creative directors is their ability to discern brilliance amidst the most unorthodox of sketches and concepts. “This skill is honed through years of hands-on experience and an innate understanding of the creative process,” asserts Brikman. He adds, with a touch of humor, that while they may make the job seem effortless, achieving success demands a delicate balance of fun and professionalism. Brikman prides himself on cultivating an atmosphere that magnetizes talent, where work is approached with utmost dedication while joy and camaraderie prevail.
With his remarkable journey as a creative director, Yarden Brikman continues to redefine the parameters of creativity and innovation, leaving an indelible legacy that shapes the landscape of the industry.
