Miami-based clothing brand and concept retailer UNKNWN just launched the Nike LeBron 8 “South Beach” 2021 with a curated in-store experience on Saturday, July 10th at UNKNWN Miami (261 NW 26th Street Miami, FL 33127). The launch event at UNKNWN’s flagship store in the Wynwood neighborhood of Miami, celebrated the Miami community and looked back at LeBron James’ back-to-back championship years. Adding to the high wattage experience of the celebrations around the release of LeBron James’ movie “Space Jam: A New Legacy” (in theaters this Friday), Nike honored King James by transforming UNKNWN’s outdoor courtyard into a South Beach inspired basketball court painted mural. The pink and teal court painting commemorates the re-release of the style and will be a must-see attraction in the bustling art-driven destination of Wynwood.
As previously announced, UNKNWN is showcasing rare and specialty Nike LeBron PE basketball shoes from LeBron James’ personal collection and giving away personalized “Welcome to South Beach ” custom photo booth postcards during the release of the style.
