In recent times, chronic illnesses and health issues have been on the rise, with an estimated 6 in 10 adults in the U.S. having at least one, while 4 out of 10 suffer from two or more chronic conditions. Parallelly, as the number of adults getting diagnosed with any of these conditions increases year after year, so does the demand for personalized wellness solutions.
Individuals are now seeking products and services to suit their unique health needs better. Yet, finding these solutions can be a daunting task. The market is saturated with many products and services, promising to be the right call for various concerns. This challenge becomes all the more complex when the solutions are sought by individuals suffering from rare conditions that frequently slip through the cracks of the traditional medical system.
Jason Perricone, the founder of Relaxacare, has experienced these challenges first-hand. His foray into the wellness industry was not born out of a simple business idea but a personal struggle. After years of misdiagnoses and endless searches for answers to his worsening symptoms, he finally got the answer: Lyme disease.
But although the diagnosis provided some relief, in terms of at least knowing what was wrong, it also caused frustration and disappointment at the lack of effective healthcare approaches. “I had to do a lot of my research even to understand what Lyme disease was and how it should be treated, or even if it could be,” Perricone reminisces.
The research path led Perricone to alternative options. It also unveiled another stark reality – the need for more empathetic and customer-focused wellness companies. Motivated by his experiences and inspired to make a difference, Perricone left his bank job and founded Relaxacare.
But, when he established Relaxacare, he did so with a vision far beyond selling products. He wanted to create a company that offered high-quality solutions and served as a source of education and understanding for its customers.
“Millions suffer from chronic conditions, yet they’re rarely met with genuine empathy. Not to mention the lack of educational resources and difficulty accessing holistic solutions. But these should be available to everyone, and that is something my team and I go by every day,” Perricone shares. “The goal has been to transform our platform and the physical stores into a bridge that connects people with the wellness services they desire and need.”
Relaxare offers diverse products, each carefully selected to promote holistic well-being. Each line reflects the team’s dedication to addressing various physical and mental health aspects, from state-of-the-art massage chairs and red light therapy to saunas and fitness equipment, emphasizing their ethos of viewing health through a multidimensional lens.
“Our bodies require balance to heal, and to do that, we need to address all, not just one aspect of our health, but all of them,” Perricone explains. “This is why my team and I have spotlighted holistic well-being and helping our customers strike that balance.”
To see this vision come to light, Perricone and his team work closely with reputable suppliers and manufacturers who share Relaxacare’s commitment to quality, sustainability, and transparency. Each product they offer is thoroughly tested to meet stringent standards before being available to customers.
Additionally, the company offers personalized consultations with field experts to guide individuals on their journeys back to better health, underscoring their commitment to helping through education.
Since its humble beginnings in Perricone’s basement and garage, Relaxacare has been on a steady growth trajectory. The company has been a steadfast ally to its customers with 3 locations, 15,000 items, and a growing team.
But as Perricone points out – the journey has just begun. His overarching mission is to keep expanding and reach a broader audience. In doing so, he hopes to pave the way to a future where no one has to face the challenges he did when seeking reliable wellness products.
He says, “Like a runner gearing up for a race, we’re ready to keep pace and support our customers as much as possible on their journeys to improved health.”
