The Saadia Group officially launched the iconic American brand, Lord & Taylor as a digital Collective Store. From exclusive collaborations and merchandise to first-class service and unique events, this new chapter promises to bridge the 195-year heritage with a modern, innovative future.
As America’s first and oldest department store, Lord & Taylor has been the favorite store for generations of shoppers and launched the careers of several American designers. Alongside classic favorites, the updated assortment will focus on up-and-coming and emerging brands.
Jack Saadia, Principal and Co-Founder of The Saadia Group said: “The future of retail is fast and agile, mirrored by our team — which has managed to put together a fantastic assortment of merchandise and a website — in record time of less than 120 days. We are deeply committed to continuing the rich legacy of the brand in a progressive way. Today’s unveil is just the beginning.”
The platform is made to fit and evolve with the ever-changing customer. Stay tuned for exclusive collaborations, fresh assortments, new launches across categories and a robust private label offering filling up these limitless digital aisles in the next few weeks.
To learn more about the brand, visit lordandtaylor.com, and look out for further updates on the official social channels.