The Proptech Revolution: Three Americans Transforming Dubai’s Real Estate Landscape


The team saw a chance to create a platform that would streamline the property selling process, making it easier, faster, and more efficient for homeowners

Published on July 04, 2023

In the heart of Dubai, a city renowned for its architectural marvels and vibrant real estate market, a revolution is brewing. Three Americans, Munawar Abadullah, Chaudhari Mubasher, and Christopher Inserra, are poised to redefine the landscape of property transactions. Their weapon of choice? A pioneering proptech platform named PHOREE.

Once upon a time, in the bustling city of New York, three men dreamt of transforming the real estate industry. Munawar Abadullah, a self-made entrepreneur with a track record of successful ventures, was the visionary. Chaudhari Mubasher, a software engineering expert with 25 years of experience, was the chief architect and CTO. And Christopher Inserra, a seasoned business leader with over four decades of experience in top financial institutions, was the strategist. Together, they formed a formidable team, united by a shared vision and a common goal.

The trio recognized an opportunity in Dubai’s unique demographic composition. With 89% of the city’s population being expatriates, a significant portion of homeowners would inevitably need to sell their properties when leaving Dubai. This presented a unique challenge, but also a unique opportunity. The team saw a chance to create a platform that would streamline the property selling process, making it easier, faster, and more efficient for homeowners.

Thus, PHOREE was born. The first and only comprehensive digital real estate platform of its kind, PHOREE aims to transform the property market by offering a full spectrum of digital services. These include InstantSell™, a service that enables property owners to receive an offer for their property within 24 hours, and EasyBuy™, a service that simplifies the property purchasing process for international investor and buyers.

But the team didn’t stop there. Recognizing the potential for democratizing property investment, they also introduced the concept of fractional ownership of fully managed real estate portfolios. This innovative approach allows investors to access lucrative investment opportunities with a smaller capital outlay.

PHOREE’s launch in Dubai marks the beginning of a new era in real estate. The platform’s mission is to help people make intelligent choices quickly, reducing the complexity and uncertainty associated with property transactions. As Munawar Abadullah, the CEO, puts it, “We are not just launching a beta program; we are unveiling a vision for the future of real estate.”

As PHOREE continues to innovate and redefine the world of real estate, the industry watches with bated breath. The journey of these three Americans, who dared to dream and dared to disrupt, serves as a testament to the transformative power of technology. Their story is a reminder that with vision, expertise, and determination, it is possible to change the world, one property transaction at a time.

As the sun sets over the glittering skyline of Dubai, the PHOREE team is just getting started. The launch of their beta program is only the first step in their ambitious journey. The trio, each bringing their unique expertise to the table, is committed to ushering in a new era of real estate transactions, one that is digital, efficient, and transparent.

Munawar Abadullah, the visionary leader, is no stranger to the thrill of entrepreneurship. A graduate of Columbia Business School and Stanford Business School, he has multiple successful exits under his belt. His experience in building ventures from the ground up is invaluable in steering PHOREE towards success. He believes in the power of technology to provide instant liquidity to sellers through algorithmically determined, instantaneous appraisals and offers. “Our mission at PHOREE is to help people make intelligent choices quickly,” he says, “and our innovative digital platform is a testament to that commitment.”

Chaudhari Mubasher, the technical genius, his expertise is crucial in ensuring that PHOREE’s digital platform is robust, secure, and user-friendly.

Christopher Inserra, the seasoned strategist, having held leadership positions within the world’s top financial institutions, including Citigroup, JPMorgan Chase, and First National Bank of Omaha, his deep understanding of business operations and his ability to negotiate and make winning, mutually beneficial deals are invaluable assets to PHOREE.

Together, they are not just launching a platform; they are launching a vision for the future of real estate. A vision where property transactions are quick, hassle-free, and transparent. A vision where anyone, regardless of their location or capital, can participate in lucrative real estate investment opportunities. A vision where technology and innovation drive the real estate industry forward.

As they continue to innovate and redefine the world of real estate, the industry watches with anticipation. The journey of these three Americans, who dared to dream and dared to disrupt, is a testament to the transformative power of technology. Their story is a reminder that with vision, expertise, and determination, it is possible to change the world, one property transaction at a time.

In the end, PHOREE is more than just a proptech platform. It’s a beacon of innovation, a symbol of disruption, and a testament to the power of a shared vision. As the real estate landscape in Dubai and beyond continues to evolve, one thing is certain: PHOREE is just getting started. Find out more about PHOREE at phoree.ae or contact them +971549908590.

Business Editor