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Yosemite National Park, CA. © Mick Haupt

The Nature Conservancy Sets Goal of Protecting 30% of America by 2030


TNC partners with engaging networks to boost fundraising and advocacy efforts. With annual membership revenue of $75 million, and millions of members, TNC turned to Engaging Networks for an all-in-one fundraising and advocacy platform with future-forward features

Published on August 25, 2021

The Nature Conservancy (TNC), a global environmental nonprofit working to create a world where people and nature can thrive, announced today that it has selected Engaging Networks as its primary digital engagement technology platform for fundraising, advocacy and email.

“The Nature Conservancy has been an incredible advocate for environmental change across the globe for more than half a century,” said Graham Covington, CEO of Engaging Networks. “Engaging Networks is proud to work alongside TNC in their efforts to protect biodiversity and create a more sustainable future for our world.”

The Nature Conservancy’s prior digital engagement platform was not flexible enough to meet our team’s needs and goals, which keep growing and changing,” said Michael Cervino, Director of Membership Operations at The Nature Conservancy. “We evaluated a number of eCRM tools as part of our Digital Transformation Strategy to see what would best fit with our overall digital ecosystem. We chose Engaging Networks due to its full suite of flexible modules, its ongoing innovation and its responsive support team.”

Founded in the United States through grassroots action in 1951, TNC has grown to become one of the most effective and wide-reaching environmental organizations in the world thanks to its more than 1 million members and dedicated efforts of diverse staff and more than 400 scientists.

With annual membership revenue of $75 million, and millions of members, TNC turned to Engaging Networks for an all-in-one fundraising and advocacy platform with future-forward features such as marketing automation journeys, artificial intelligence, and the ability to create web pages in over 140 languages and process donations in any currency. The Engaging Networks platform is updated constantly with new features and upgrades every six to eight weeks. For more information on how TNC utilizes Engaging Networks, read the full case study.

Environmental Reporter