Founded in 2012, Berisca has been recognized over the past years for its exceptional marketing achievements, till it became one of the most promising full-service Marketing Communications Agencies in the Middle East Area, offering creative, strategic, and technical solutions to drive SMEs businesses further and gives them the opportunity to take up the challenge and create their niche in the global marketplace.
Mohab Mowafy, Co-Founder and CEO of Berisca, who is also considered as one of the most important youth elements that the Egyptian government relies on as a member of the Egyptian Presidential Leadership Program (PLP), who oversaw many marketing activities for the Egyptian government and the presidency, as well as working with many Egyptian ministers and governmental authorities, talks in The Ritz Herald about the evolution of the company through the years, and the launching of Berisca new office in Dubai.
“Victory is born from the heart of refraction and every pitch brings you closer to the next home run. You’ve got the will to sacrifice the little things in life and pay the price for the things that are worthwhile. For me Berisca was the only answer for the question What is worthwhile?” Mohab emotionally started his talk.
“I believe that Marketing is a dynamic field that constantly changes – trends, technology, and tactics are always evolving. Our all-inclusive marketing agency rely on a team with a unique mix of skills knit together by their client-focused process, honed by a sense of innovation, that delivers a One-Stop Digital Experience.” The MBA holder from Autònoma de Barcelona University said.
Meeting with President Abdelfattah El Sisi.
Berisca has the ground-exploding ideas to discover the beauty secrets for its clients brands and unlock unconventional ways of driving growth to their business. “Driven by an uncompromising spirit and supportive culture, we’ve helped many of our clients grow far beyond their expectations. We work one-on-one with all our clients to craft, develop and execute marketing strategies that are tailored to each individual business. It’s all about numbers, we are obsessed by following-up our amazing work’s results. Our clients usually see a positive ROI within the first 3 months.” the 31-year-old Entrepreneur said.
Berisca had redefined the industry of Digital Marketing by giving birth to what we now know as Influencer Marketing Communications. “We believed that it is time to build a global base of well educated and law abiding talents who believe in social responsibility of their work as Influencers and Brand Ambassadors. Our team specializes in making a connection between brands and the influencers who are most in tune with the type of audience our clients targeting.” Mowafy said.
Berisca also acts as a boutique talent agency, a curated collective of some of the world’s most unique and powerful celebrities, social media influencers, brand ambassadors, creatives and models, with an ethos built on the passion we have for nurturing and supporting the careers of all our clients; whilst we help in boosting the careers of our more established influencers we also encourage and nurture fresh talent. “Berisca’s commitment to the personalities it represents is its greatest strength. The stability and depth of experience of its management team allows the agency to stand out in a business where volatility is the norm,” he said.
Berisca launched its new headquarter in Dubai this year, as this step comes after its remarkable growth in the Middle East. “We’ve created meaningful, beautifully connected brand ecosystems that grow various businesses and build lasting relationships between brands and people. Now it’s time for the new challenge and we are so excited to be part of the United Arab Emirates success story, a place which is evolving throughout the years and is becoming a leading part of the world and an international business hub full of innovation, sustainability and opportunities.” Mowafy commented on the expansion in MENA.
