In a digital landscape oversaturated with polished content and pay-to-play endorsements, one female entrepreneur is rewriting the rules of advertising. Christine Ryss, a serial founder, award-winning marketer, and GenAI innovator, is the force behind Orcool, a fast-growing AdTech startup based in San Francisco. With a bold vision to replace synthetic influencer marketing with authentic, scalable storytelling, Ryss is leading a new wave of performance marketing powered by AI.
A seasoned entrepreneur with 15 years of experience at the intersection of technology, creativity, and marketing, Ryss began her career pioneering digital campaigns for Fortune 100 brands like P&G, Unilever, and Nestlé. She later founded Green Agency, digital healthcare agency, which she successfully exited in 2022. Known for her ability to identify emerging trends before they hit the mainstream, Christine has consistently been ahead of the curve, and Orcool is no exception.
Orcool: Building the Future of Authentic Advertising
Orcool is Christine’s response to the growing fatigue around influencer marketing and banner ad blindness. The platform’s flagship product, FanFlywheel, turns real customer reviews into short-form, high-performing video ads using AI avatars and trend-matching algorithms. Designed for platforms like TikTok, YouTube Shorts, and Instagram Reels, FanFlywheel automates the entire ad creation pipeline, from review mining and emotional sentiment analysis to video generation and A/B performance prediction.
“Real product experience is priceless, and customers share it because they believe in it, not because they’re paid to,” says Ryss. ”What people want isn’t a sponsored script, it’s the voice of someone like them, someone they trust. Orcool lets brands scale that voice with speed, precision, and zero creative burnout.”
With its intelligent agentic workflows and always-on creative loop, Orcool allows brands to produce hundreds of authentic, converting videos in hours rather than weeks. No actors. No studios. No filters. Just real customer stories, reimagined as monetizable content assets.
Solving the Performance Marketing Bottleneck
The challenges that Orcool addresses are deeply familiar to CMOs, growth teams, and media buyers: skyrocketing CPMs, declining ROAS, creative fatigue, and the death of third-party cookies. As ad platforms like Meta and TikTok increasingly rely on creative quality to drive performance, Orcool offers a future-proof solution.
FanFlywheel identifies emotionally charged reviews, aligns them with trending content formats, and produces platform-native video ads using AI-generated avatars and voice cloning. Each video is scored for predicted CTR and conversion potential, enabling performance marketers to iterate faster and with greater confidence.
“We solve two core problems,” Christine explains. “Brands never have enough creatives. And they never know what actually converts. Orcool automates both the strategy and production sides of creative.”
A Mission Rooted in Trust and Technology
Christine Ryss envisions a world where the most powerful form of advertising doesn’t come from agencies or influencers, but from loyal customers turned into digital brand ambassadors. “We’re building monetizable AI twins for your happiest fans,” she says. “Imagine having 1,000 brand advocates, working 24/7, across every platform. That’s what Orcool delivers.”
The platform has already gained early traction, with pilots running across industries including e-commerce, mobile apps, and DTC brands. Backed by angel investors and supported by the startup community, Orcool is also attracting attention from accelerators and venture funds for its category-defining potential in the $600B global ad market.
Christine Ryss: Championing the Global Startup Ecosystem
Beyond her role as CEO of Orcool, Christine Ryss stands out as a bold and influential leader in the global entrepreneurship and startup landscape. A trailblazer in the traditionally male-dominated sectors of AdTech and AI, she not only builds transformative products but also empowers the next generation of innovators. Ryss is an active mentor to emerging female founders, a sought-after speaker at international innovation forums, and the founder of the Founders Running Club, a dynamic community of over 26,000 founders, investors, and tech enthusiasts that uniquely blends networking with high-performance wellness.
Her journey is one of relentless reinvention: from pioneering viral campaigns for Fortune 100 brands to architecting cutting-edge AI platforms. Christine’s work is a testament to the idea that breakthrough marketing isn’t driven by tools alone—it’s built on a deep understanding of human behavior, trust, and emotional connection at scale.
Looking Ahead: Redefining the Role of People and AI in Advertising
With Orcool, Christine Ryss is not just innovating within AdTech, she is reshaping the digital economy. While some agencies and brands still try to avoid AI, much like they resisted social media 15 years ago, Ryss sees the technology not as a threat but as a creative accelerator. “AI isn’t the future, it’s already here,” she says. “And when combined with human creativity, it becomes a game-changer.”
Orcool empowers real people to influence the advertising strategies of the brands they love. It transforms everyday product reviews into high-performing, short-form video ads that are smart, authentic, and built to convert. In this new era, consumers don’t just consume content, they contribute to it and get recognized for their impact.
As a visionary female founder leading one of today’s most forward-thinking startups, Christine Ryss is proving that the future of performance marketing is built on trust, technology, and real human voices. For CMOs, growth marketers, and creative teams looking to scale what truly works, Orcool offers a rare combination of clarity, automation, and authenticity that stands out in a crowded digital world.
