R&B/Soul/Funk duo The APX have switched gears with their self-produced single “Greatest Love of All” (G.L.O.A), marking another entry into the house music realm by popular demand. G.L.O.A is accompanied by a breathtaking music video self-directed by the duo and follows up their 2019 Grammy-considered album “Amplified Experiment,” which also broke into the top 50 on Apple Music “Hot 100” charts, leading with the funk-infused uptempo single “Your Touch,” which subsequently earned a spot on Spotify’s editorial “Nu Funk & Nu Disco” playlists. After self-producing & promoting their own world tour, “The Amplified Experiment Tour,” The APX experience is back greater than ever, amplifying their much-needed global dance message of love worldwide!
Co-written by Dee & Erika’s longtime collaborator Oli Shaheer, “Greatest Love of All” is an ode to love’s ascending journey. Being married themselves reminds us that the search for love always leads back to us. When we learn to love ourselves unconditionally, it opens us up to receive love unconditionally, and that… is the Greatest Love of All. “We want to be the change that we’d like to see in music, which is why our music centers around a sense of nostalgia that we connect to most,” says Dee from The APX, “The APX stands for The Amplified Experiment, which, to us, defines how we are determined to amplify the promotion of unconditional love as we feel it’s really needed in this world now more than ever.”
