Technological Breakthroughs: How Huupe is Changing Basketball Forever


By Jordan Finkle

Published on March 20, 2022

Since the invention of the wheel, technological progress has propelled humanity forward. Inventions like the printing press, the telephone and the modern day computer have led to the breaking down of barriers, boundaries and borders, connecting new ideas together and advancing ingenuity even further. Arguably the most revolutionary invention of all, however, has been the internet, which has connected billions of people together from all over the world to form new relationships, communities, and even social movements.

With more consumer products leveraging innovative technology, like blockchain, machine learning, and the internet of things, the potential for human connection to grow even further is here. Paul Anton and Lyth Saeed, CEO and COO of Huupe, are the inventors of a new type of basketball hoop that is utilizing cutting-edge technology to disrupt the global basketball industry by giving players the modern technological tools they need to improve, while also allowing users to play basketball games and competitions against each other remotely.

For the first time in human history, humans will be able to play physical sports against each other no matter where they are in the world. Imagine being able to have a 3-point contest against your friend in another country or playing HORSE against your sibling from your driveways in different states. Well, you don’t have to imagine anymore. The Huupe makes this all possible. As Anton puts it, “As revolutionary as the internet was for basic human connection and communication, the Huupe is as revolutionary for connection through physical interaction.”

Huupe is the world’s first and only smart basketball hoop. Huupe’s groundbreaking smart hoop brilliantly replaces the standard backboard on a traditional basketball hoop with a durable & waterproof smart screen, cameras and sensors. Huupe’s smart backboard, machine learning capabilities, and computer vision work together to provide basketball enthusiasts with a completely revolutionary training and playing experience.

Inventive in more ways than one can count, Huupe’s smart basketball hoop offers a wide variety of features aimed at helping basketball players improve their skills, connect with their friends, and track their performance all while having fun.

First, the smart hoop offers thousands of hours of world-class training videos taught by NBA-level professionals. Along with these premier video lessons about shooting, dribbling, & defense, Huupe’s computer vision and machine learning technology help players track and analyze all of the meaningful data points they need to improve their game. From makes, misses, swishes, shot angle trajectory, vertical jump, wingspan, and shot location just to name a few, this innovative smart hoop captures it all. Now, fans can take the same scientific approach that data analytics professionals use in the NBA.

In addition to formal training, Huupe users can improve their game while having fun with others by competing in any one of Huupe’s many challenges or games. Offering exciting contests like “first to 100 shots made,” “most shots made in an hour,” and 3-point contests, players can compete with other players via leaderboards segmented by cities, states, countries, and the world. Huupe owners can even play HORSE with their friends who live across the world.

Harkening to every basketball fan’s childhood, users can now play basketball as they watch their favorite player hitting a playoff buzzer-beater, emulating plays as they watch on the backboard, instead of in their heads.

After three years of perfecting the product and business plan, the Huupe co-founders have already started the manufacturing process and are quickly ramping up their business. With many people around the NBA, including former & active players, showing interest in Huupe, Anton’s and Saeed’s mission is well on its way. To learn more, you can visit Huupe’s website and follow their Instagram.

Technology Reporter