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Swedish Sports Luxury Boutique YNIQ Eyewear Selects the Vail Valley as Its North American Home


With a team and showroom in the Vail Valley, PBG can react in real-time to the needs and demands of both the brand's retail partners and consumers.

Published on January 11, 2021

Yniq Eyewear (Spoxury TR Group AB) announces that it has selected the Vail Valley as its North American home and Progression Brands Group (PBG) as its North American Operating Partner.

Yniq’s decision to partner with PBG and call the Vail Valley home comes at a time when being close to the retailer and consumer is most important. In its capacity as North American operating partner, PBG will focus on further expanding the retail network and enhancing the level of customer service and support the brand provides while elevating Yniq’s online and direct-to-consumer experience. With a team and showroom in the Vail Valley, PBG can react in real-time to the needs and demands of both the brand’s retail partners and consumers.

“Teaming up with Yniq is very exciting for us. The brand fits perfectly into our portfolio of emerging luxury sports brands,” said Ian Widmer, Progression Brands Group President and CEO. “Yniq’s design and technology story are an incredible asset to our industry at a time when we need newness, and we are proud to be a part of the brand’s journey.”

Mathias Ingvarsson, President of Yniq Sweden, believes the team he has put together represents a solid future for the brand. “It goes without saying our most authentic and important team member for the brand’s worldwide image and growth is Lindsey Vonn. Teaming up with Progression Brands Group to further develop and execute the commercial growth strategy for North America is another step to strengthening our position in today’s largest consumer market in the world.”