Swarovski has launched its largest-ever flagship store on New York’s Fifth Avenue, just in time for the holiday season. The sparkling Swarovski on Fifth is a symbol of joyful extravagance on the world’s most iconic shopping street, offering customers a chance to experience the shimmering world of one of Europe’s oldest luxury brands.
Upon entering the store, customers will be treated to Swarovski’s collections, ranging from crystal jewelry and home décor to eyewear, tableware, and limited-edition products. They can explore crystallized collaborations with global brands, such as ’47 x MLB® for the iconic New York Yankee cap and I HEART NY. Moreover, they can marvel at the fine jewelry collections made with lab-grown diamonds.
Designed by Creative Director Giovanna Engelbert, the store aims to spark wonder while paying tribute to the shimmering beauty of crystal. Swarovski on Fifth spans two floors and covers an area of 14,400 sq feet. It’s like a vibrant jewelry box filled with treasures, including the largest crystal chaton ever cut.
Giovanna Engelbert commented: “As New York is an iconic fashion capital and also feels like a second home to me, it is exciting to see our flagship on 5th Avenue come to life. I wanted to create the experience of entering a huge crystal – the world of Swarovski – and to ignite the imagination from the moment you step into the store. From the grand staircase in the shape of an octagon to the use of quilted velvet and silk throughout the store, all details are intended to provide customers the feeling of being inside a luxurious jewelry box. My vision was to produce a modern, joyful, elevated, and futuristic design, which mirrors the light, energy and colors of New York.”
Alexis Nasard, Swarovski CEO, commented: “Swarovski on Fifth is a major milestone for Swarovski, and stands as a symbol of our brand evolution. This unique store will make Manhattan shine brighter, allowing New Yorkers to experience all the facets of our brand in one luxury destination that brings to life Swarovski’s creativity, savoir-faire, elegance and 128-year heritage.”
Michele Molon, Swarovski CCO, commented: “Our Manhattan flagship marks a pivotal moment in our global retail strategy, offering services and products ranging from collaborations to personalization with a distinctive attention to our customer’s needs. This is where our global vision comes to life through the brilliance of Swarovski, offering a unique omnichannel customer experience.”
Kolja Kiofsky, Swarovski North America GM, commented: “Swarovski’s first ever New York flagship, located on Fifth Avenue, places the brand at the heart of luxury. This is a key milestone within Swarovski’s growth strategy for North America, which has seen great response from customers and audiences alike across the US and Canadian markets. Swarovski on Fifth marks the 10th store opening for the North America market in 2023, all of which have shown a very positive impact on our business. We look forward to welcoming guests into our dazzling and reimagined world of Swarovski.”
The Swarovski store on Fifth Avenue is a vibrant and colorful display of the brand’s signature hues. The entrance is framed by two large gems, and the walls are adorned with countless octagons showcasing the brand’s exquisitely crafted and beautiful products. The store design is a tribute to the wonder of crystal, with the iconic Swarovski Octagon embedded in every detail, from the elevation of the showcases to the crystal doorknobs and hand mirrors.
On the first floor, a grand pink staircase in the shape of an octagon takes customers to the upper floor, where eight octagon vitrines display charming tableaux showcasing the brand’s history. The second floor houses a luxurious white boutique dedicated to Swarovski Created Diamonds, as well as a lounge where customers can enjoy refreshments served in Swarovski’s signature Rosenthal China. There is also a space where customers can personalize and customize their purchases.
Swarovski on Fifth is a place that engages all the senses and inspires magical moments. It is a world filled with glamour and allure, showcasing the brand’s 128-year history, from its inception in the Tyrolean Alps to its present-day presence on the red carpet at events like the Oscars and the Met Gala.
Swarovski has launched its largest-ever flagship store on New York's Fifth Avenue, just in time for the holiday season. The sparkling Swarovski on Fifth is a symbol of joyful extravagance on the world's most iconic shopping street, offering customers a chance to experience the… pic.twitter.com/CZcgZ2Oq4c
— LuxenburgMag x Phunky London (@PhunkyLondon) December 28, 2023
