Content consumption has gone through a major overhaul by leaps and bounds. 10 years ago, releasing articles was the go-to tactic for organizations in creating buzz about their products and services. But to put a company’s brand on the map this 2023, producing high-quality written content is no longer enough. The rise of platforms like YouTube and TikTok is proof that users now digest stories through videos. For one, it’s more engaging – videos tell more stories quicker and richer than written articles. And as write-ups become obsolete, companies are seizing the opportunity to leverage video marketing as the next best tool for branding.
Well aware of this revolution, forward-thinking leaders harness the power of their in-house written content and transform it into videos to reach a wider audience, create deeper engagement with their clients, and raise faster brand awareness. In fact, a recent survey shows that 86% of marketing teams utilize video content as their main tool for strategies and tactics; 78% testify that it increased their sales, and another 86% claim that it boosted more traffic to their websites.
For CEOs, this is an opportunity to overhaul their outdated practices into a progressive, holistic, and visual model; for marketing and content teams, this is a complex challenge that needs thorough navigation. The main obstacle is every marketer’s lack of video creation skills, and as a result, organizations resort to hiring third-party video editors and creators to support their business’ in-house media process and transform them into professional branded videos. This leads to additional expenses, risks of branding inaccuracy, and slower time delivery.
One Israel-based startup noticed this gap and aims to ease the pains of marketing and content teams in organizations globally: Peech.
Empowering Marketers with Peech 2.0
Founded in 2020, Peech is a personalized and automatic video editing and management platform that enables marketing teams to automatically create, transcribe, collaborate, optimize, and publish content in one place.
The team is led by Danielle Dafni, Co-Founder, and CEO, who has 10 years of experience as a media market expert, video editor, visual designer, ads creator, and media artist. Danielle felt the struggles of marketers and content creators who are often faced with the toll of transforming written content into videos despite their lack of video creation expertise. “In today’s digital age, brands need to be savvy to break through the content clutter and attract the attention of customers,” says Danielle. “The dependency on expensive experts and the complex time-consuming process makes establishing an impactful content marketing strategy even more challenging.”
To bridge this gap, they recently announced the launch of Peech 2.0, the world’s first and only smart automatic video editing platform that aims to overhaul the content creation industry. The company has exited stealth with its $8.3 million seed funding led by Ibex Investors, Cardumen Capital, Ariel Maislos, Nas Daily, and Fresh Fund, to officially launch their newest product suite to revolutionize content creation and optimization.
With its generative AI and machine learning capabilities, Peech supports marketers, content managers, and social media managers by giving them the power to create unlimited professional videos from their own media content for marketing strategies. Without the need to outsource video services, companies can save time and money, equally boosting growth and profitability.
The Future of Branded Video Content
As technological breakthroughs continue to disrupt industries left and right, Peech is a key player in reshaping the marketing and content creation sector. As video content remains and continues to be a sought-after tool, businesses are gearing up to thrive in the new wave of marketing, combining the technological capabilities of Generative AI and the innate creativity of content creators.
Check out Peech’s product hunt launch.
