Business is more competitive now than ever before. Advertising platforms are oversaturated and becoming more expensive by the day. What is a business owner to do? How can a business person or company in general stand out among the crowd? Bestselling author J.J. Hebert — a book publishing and business expert seen in Forbes, Entrepreneur and Inc — specializes in helping businesses and entrepreneurs create and publish business books to differentiate themselves.
“The key about closing sales over your competition is that you need to become an authority figure or leading expert in your industry,” said J.J. Hebert, owner of MindStir Media. “It’s all about credibility. When you can show your potential clients that you’re the person who literally ‘wrote the book’ on something, you can command higher prices and get those dream clients you’ve always wanted. You’ll leave your competition in the dust.”
Hebert continued that a successfully published book can be used as the ultimate business card. “Imagine handing your book to a prospect during a meeting instead of or in addition to a boring business card,” he added. “If you’re the prospect you’re immediately impressed and will want to work with the expert.”
Hebert also mentioned the importance of showcasing a book online as part of a landing page and sales funnel: “You should post your book’s cover and info on every landing page and opt-in page on your website to boost credibility and increase conversions. Showing that you’re an expert in your industry acts as an incredible trust signal and can take a prospect from straddling the fence to closing.”
Earlier this year, Hebert’s MindStir Media partnered with Shark Tank’s Kevin Harrington, whose products have sold over $5 billion globally. Harrington is the inventor of the infomercial and the pioneer of the As Seen On TV brand. He’s also a bestselling business book author. He hailed MindStir Media as “the company you can trust to help you get to the next level with your book.”
To learn more about writing and publishing a business book, contact MindStir Media at mindstirmedia.com or call 800-767-0531.