London-based fashion brand Self-Portrait has today unveiled its latest campaign with a series of portraits starring British model Kate Moss, wearing some of the brand’s most treasured styles and revealing key pieces from its Autumn Winter 2021 Pre-Collection.
In an industry first, Kate Moss was shot for the first time in her career by legendary British photographer Nigel Shafran for this campaign. The images, shot in Gloucestershire, capture the mood of the moment, and the hopeful anticipation for our impending emergence back into the world. The campaign is a document of Kate Moss at her most natural, reflecting honest moments captured by Nigel throughout their day together.
Connected by their joyful spirit and British irreverence, Self-Portrait and Kate Moss unite for the first time, bringing the uplifting attitude of the brand and its collections to life.
The launch of the campaign coincides with the arrival of the brand’s Autumn Winter 2021 Pre-Collection both online, and in stores including Self-Portrait’s flagship store in London which re-opened its doors at the beginning of this week.
Han Chong, said: “If you ask me who optimizes the Self-Portrait spirit and woman, it is, and always has been, Kate Moss. Her enormous appetite for life and her infectious sense of fun are what characterize the women I think about when I’m designing my collections – there is this sense of freedom, of effortlessness, of embracing life. It’s this attitude that inspires my work now more than ever, as the world readies itself to emerge from confinement, with a revived purpose. Working with Kate was a complete joy – I haven’t laughed as much all year as I did on set! She is a complete professional, and makes the designs feel so easy and so instinctive. It was an honor to partner with her, and a dream come true.”
Kate Moss said: “What I love about Self-Portrait is their unique style and versatility which appeals to many different women. Han designs for the modern woman and I love his approach to the creative process. When they approached me to work together on this campaign I was excited – I really love the images we created together.”
The Autumn Winter 2021 Pre-Collection features refined pieces for day and night, centering around soft fabrics and effortless silhouettes. The collection is now available to purchase immediately online, in Self-Portrait’s stores around the world, and across its global network of partner retailers.
From British ingenue to British icon, Kate Moss follows the previous Self-Portrait campaign which starred actress Phoebe Dynevor in her first-ever fashion campaign, where she modeled the brand’s Autumn Winter collection.
Established in London in 2013 by Han Chong, Self-Portrait has become synonymous with empowering the modern woman through functional dressing for day and night. The brand is also strongly committed to supporting creative British talent through a number of initiatives including a scholarship program with Central Saint Martins.
Creative Director: Han Chong
Photographer: Nigel Shafran
Stylist: Marie Chaix
Makeup: Isamaya Ffrench
Hair: Gary Gil
Art Director: Ben Reardon