LA-based arts and entertainment brand Secret Walls announced its second North American tour, “The Art of Competition,” which will launch this fall and be sponsored by Posca + Monster Energy Ultra.
Coming off the success of Secret Walls’ massive first tour, “Support Your Local Artist,” top artists will once again compete in front of a live audience for the winner’s crown. Each battle also features surprise musical performances, DJs, limited-edition merch, workshops, and more this year.
How it works: artists are divided into teams and provided Posca paint markers, paint brushes, spray paint, and paint rollers to showcase their work against a giant wall canvas. With only 90 minutes to ideate and complete their piece, the teams compete against each other in a frantic adrenaline rush energized by the cheers of the crowds and fueled by Monster Energy Ultra. The judges — and a decibel meter measuring audience reaction — help determine the winner of each battle.
A grand kickoff celebration was held at Secret Walls HQ in Los Angeles on August 14, giving VIPs and the media a sneak peek of the thrilling art battle experience.
At the event, attendees were treated to an interactive evening with guest artists Dreyfus, Upendo, Mr. B Baby, Ezra Brown, Wotto, and sounds by DJ Rareform. Guests experienced live art and were treated to food, gifts, and libations by Monster Energy Ultra. The action-packed evening also included a Q&A hosted by Secret Walls podcaster and content creator Nick Major.
This year’s tour promises to be Secret Walls’ biggest and best as the competition heads to more than ten cities. From Chicago to Denver, Cincinnati to New York, and many more stops in between, “The Art of Competition” will crisscross the country, entertaining and wowing audiences while connecting and inspiring artists with fantastic programming over two to three days in each city.
“The Art of Competition” will create deeper connections with the local art scenes through workshops, artist dinners, meet and greets, and more. “The Art of Competition” embodies the spirit of creative contests that make Secret Walls a sought-after experience, while championing their mission to reintegrate art into global sports platforms. In addition, Secret Walls will also host its “Secret Walls Academy” workshops in select cities, giving attendees a chance to bone up on their illustration techniques while learning about the history and impact of art on pop culture.
“We’re thrilled to bring back the tour – ‘The Art of Competition’ – for a second edition,” says Terry Guy, Secret Walls Founder. “This tour isn’t just about the thrill of the competition; it’s about uniting artists and communities through creativity and passion. We can’t wait to see what this year’s tour brings!”
For tickets, please click here.
