SCIENCE AND TECH
Ryan Offman 5, Feb 5 mins
5 mins
The Ritz Herald
© MojoAuth
The Palo Alto startup's zero-store architecture and AI-native console are reshaping how enterprises approach customer identity management

The era of password-based authentication is drawing to a close. MojoAuth, a Palo Alto-based enterprise authentication platform, announced this week that it has surpassed 500 million logins across its customer base—a milestone that reflects a broader industry shift away from traditional credential systems that have long plagued both security teams and end users.

The company also revealed it onboarded more than 5,000 new companies and 20,000 developers throughout 2025, positioning itself as a leading alternative for enterprises seeking to modernize their Customer Identity and Access Management (CIAM) infrastructure.

The Business Case for Passwordless

The numbers tell a compelling story. According to MojoAuth’s 2026 Passwordless Conversion Impact Report, organizations implementing passwordless authentication see measurable improvements across key business metrics: sign-in speeds up to 82% faster, success rates up to 93% higher, and cart abandonment reduced by as much as 50%.

These aren’t theoretical projections. Forrester Research estimates that a single password reset costs approximately $70 in IT labor, while Gartner reports that 20-50% of all IT help desk calls relate to password issues. For enterprises with thousands of employees and millions of customers, the cost savings compound rapidly.

“AI companies operate differently—they ship fast, scale unpredictably, and can’t afford to spend engineering cycles on authentication infrastructure,” said Dev Kumar, CEO of MojoAuth. “We’re seeing founders who want enterprise-grade security without enterprise-grade complexity or cost.”

A Case Study in Scale

Perhaps no customer demonstrates MojoAuth’s enterprise capabilities better than LogicBalls, a hallucination-free AI content platform that implemented the solution in early 2024. Within eight months, the company scaled from 4,000 to 250,000 monthly active users—a 62x growth trajectory that would have overwhelmed traditional authentication systems.

More telling than the user growth are the…

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