In the heart of Toronto’s evolving medical aesthetic scene, one name is redefining what it means to lead with both skill and romance. Charlotte Osler.
A Nurse Practitioner with over 15 years of clinical experience, Charlotte doesn’t just practice aesthetic medicine. She elevates it with a philosophy she calls “A Romantic Approach to Aesthetic Medicine.” It’s the belief that beauty isn’t manufactured. It’s revealed. And every client deserves a space where they feel seen, cherished, and empowered.
With a background in community nursing across diverse populations, Charlotte brings a rare blend of empathy, precision, and inclusivity to her practice. Her treatments are grounded in cutting-edge science and designed to enhance natural beauty while honouring individuality.
Charlotte’s vision extends far beyond the treatment room. With plans to build a collaborative clinic group and launch her own product line, she is shaping a future where the industry is more thoughtful, more connected, and led by romance and refinement.
Before we explore her plans for innovation and growth, Charlotte invites us to begin where true beauty begins. With romance.
Because when you lead with love, beauty naturally follows.
Canadian Beauty, Reimagined: Charlotte Osler’s Romantic Approach to Aesthetic Medicine
Charlotte, tell us about your professional journey. What inspired you to transition from traditional nursing into medical aesthetics?
Traditional is a loaded word isn’t it! I can tell you, when I went into nursing, I really had no idea what it meant exactly. Since being a nurse for the past 18 years, I can say it is an incredible profession, and I would suggest it to anyone. There are so many areas of care in, and positions one can hold with a nursing degree. Its traditional roots are certainly in what one pictures – bedside nursing in a hospital, but there is so much more. I have really enjoyed every area of nursing that I’ve practiced, and each has been rewarding in different ways. Bedside nursing allowed me to practice skills and connect with patients and their families closely. Northern nursing in remote fly in communities was adventurous and an opportunity to develop an expanded scope of practice and see some of Canada’s beautiful northern communities. Medical Aesthetics seemed intriguing to me as it married the technical skills of a procedure and the artistic skills of someone with an eye for beauty. Once I started, I found that I really enjoyed the art and practice of this area of care. I found myself eager to keep learning more, to become an expert. I especially love that this practice affords me time to connect with my clients – which really is the most rewarding part of nursing for me. Positive human connection.
The aesthetics space is booming especially in Toronto. How hard is it to launch a Medi-clinic here, and what are the biggest regulatory and operational challenges?
Wellness is booming, and I love that investing in yourself is having its moment. Launching a business in medical aesthetics, specifically as a Nurse Practitioner is challenging. Nurses are regulated by the College of Nurses of Ontario and have set standards we must abide by. These are put in place to protect the public. Sometimes standards can clash with business marketing or advertising one may want to produce. This can feel frustrating. As a woman now in business and medicine, I want to succeed in each area, and at times I have felt restricted. I’m very much about collaboration so I’m looking for the right entrepreneur who wants to develop something outstanding together.
Charlotte Osler Nurse Practitioner Aesthetic Medicine, Toronto, Canada. © Elliana Allon
What are the top 3 qualities needed to be a successful medical director in an aesthetics-led medi spa?
As a Medical Director in aesthetic medicine, I bring:
- Extensive clinical experience, having managed a wide range of client cases with care and precision.
- Ongoing commitment to evidence-based practice, including advanced training in safe technique and complication management.
- A collaborative teaching style, rooted in respect not hierarchy.
Leadership in this field is about valuing people’s time, skills, and individuality. I strive to foster a culture of happiness, belonging, and emotional safety—because empowered, content teams deliver exceptional results and create stronger client relationships. A healthy culture isn’t just good ethics it’s good business.
We’ve seen aesthetic brands positioning themselves as luxury wellness brands how do you balance clinical credibility with customer experience and branding?
The brand experience has to be rooted in the quality of the clinical care. I love creating soft spaces, warm welcomes, and playful, romantic branding, but behind that branding is an underpinning of ethical, safe, practice. My tagline is “beauty flourishes here,” which means creating a space where clients feel nurtured, respected, and fully informed. The romance is real!, but so is the science.
There’s increasing talk of tariffs affecting medical imports. Will Botox and filler become more expensive? Would you ever pivot to exclusively Canadian-made products?
From a business standpoint, of course tariffs are a concern. This is a time for Canada to rise to meet the moment and innovate. If high-quality, Health Canada–approved injectables were produced domestically, of course I would be trialling the product, and incorporating it into practice if I felt it was a good fit. Cost is important, but so is accessibility and sovereignty in our supply chain. I will always be a champion for CANADA!! We are so fortunate to live here.
Do you think there’s such a thing as “Canadian (Tox) Botox”? And how important is local manufacturing and transparency to your business model?
At this time there is no Canadian made Botox. I haven’t had any clients ’shop Canadian’ when it comes to Botox yet! That would be hard core! And I’d love the passion. I try to source local where possible, and I am happy to be transparent about product source if someone were to ask about that.
If you were going to start an aspirational skincare trend called “Canadian Skin” or “6ix tox” what would you like it to be like?
“Canadian Skin” would be soft, strong, and unapologetically natural. Or maybe apologetically, as we’re known for always apologizing. It wouldn’t chase flawlessness; it would celebrate resilience and one’s life story. Think hydrated, healthy, and glowing in -30°C windchill. “6ix Tox” would be cheeky and cool, rooted in Toronto’s diversity and edge. Inclusive, transparent, and unbothered by trends. Less “frozen” and more “fresh.”
Botox is now being trialled as a treatment for conditions like endometriosis. Are you watching that space, and what are your thoughts as a Nurse Practitioner?
Absolutely! It’s always exciting seeing emerging evidence in medicine, and especially in women’s health an area historically massively under researched and ignored. In my primary care practice, I see firsthand how deeply endometriosis impacts quality of life for those affected by it. The idea that botulinum toxin, a tool we already use expertly in aesthetics and medicine, might offer relief is powerful.
When it comes to repeat clients what makes someone come back for more? Is it results, relationship, or reliability?
Hmm, I think it’s a mixture of all of these, but for those truly long-term repeat clients, it’s the relationship. Results matter, but people can get good results in other places. What keeps them coming back is how you make them feel. Do they feel safe? Do they feel heard? Do they feel like they can be honest with you about their insecurities, and not be judged or up sold? Reliability is part of that also. Consistency in care, and outcomes. But ultimately, this work is intimate. We’ve built a therapeutic relationship, the same way I would in another area of practice.
Parenthood, burnout, pollution life ages us. What does your work teach you about the psychological connection between skin and identity?
How we see ourselves in the mirror shapes how we present to the world. Skin isn’t just skin, its memory, trauma, resilience, stress, and identity. Our external self is our most visible boundary with the world, and when it doesn’t reflect how we feel inside, there can be a disconnect that quietly erodes confidence. Aesthetic treatments, when done with care and intention, helps realign that disconnect. It’s deeper than beauty, it’s about coherence between who you are, how you feel on the inside and what you see on the outside.
There’s a lot of conversation around “ethical aesthetics” and empowering clients rather than selling treatments. How do you build trust in your practice?
Trust is everything. I really don’t believe in selling treatments. I’m not in sales. I’m a health care practitioner. I’m here to listen to your concerns and offer an expert opinion and treatment options, to help someone reach their goals. I start every consultation with questions, not assumptions. What are they worried about? What are their goals? Fears? I also will tell a client that they don’t need a treatment if I don’t think it’s necessary. I certainly have some young women in their 20’s, with perfect skin and ask me about adjusting tiny asymmetries they see or ask for facial balancing. I tell them to stop watching TikTok! I always explain risks, alternatives, and expected outcomes. I believe in fully informed consent to procedures. Ethical aesthetics means respecting autonomy, protecting safety, and rejecting the idea that anyone needs to be “fixed.” My job isn’t to change people or make everyone look the same imagine how boring that would be! My job is to partner with them, and help them reach their goals, so that they see a reflection in the mirror that they look at and love. I believe aesthetic medicine should be about romantic beautification tweakments, enhancement, not feeling unrecognisable from transformation. The most powerful results are the ones that look effortless where people simply say you look well, refreshed, radiant. At Charlotte Osler, it’s never about obvious work. It’s about how your friends, family, and loved ones respond when they see you. The compliments, not the questions. That’s when you know it’s been done right.”
Charlotte Osler where can we find you on social media?
You can follow me on Instagram here: https://www.instagram.com/charlottemedicalaesthetic
Find me on TikTok here : https://www.tiktok.com/@charlottemedaesthetics
and if you are interested in business collaboration connect with me here : https://www.linkedin.com/in/charlotteosler/
I’m always open to a cup of tea and a discussion.
Charlotte Osler Nurse Practitioner Aesthetic Medicine, Toronto, Canada. © Elliana Allon
To learn more about Charlotte or to book directly you can visit her website here : https://charlotteosler.com
