Popilush, the innovative female-founded brand known for its shapewear and versatile clothing, participated in New York Fashion Week on February 7th, 2025 at Modern Day Wife (MDW)’s “Meet Me in New York” showcase. As a celebration of women in fashion, entrepreneurship and empowerment, Popilush presented signature pieces on the runway, while Popilush CEO and Co-founder, Eve Oon DeMartine, participated in the event’s Fashion Panel.
“Being part of this event and speaking on the panel was such an honor,” said Oon DeMartine. “Popilush believes that women deserve to feel comfortable and confident in their own skin. Our brand is about empowering women by offering fashion that looks good and feels great to wear.”
MDW’s Fashion Show brought bold collections from diverse designers, setting the stage for the future of the industry, highlighting wearable art, avant-garde designs and ready-to-wear pieces. Popilush was a standout, with signature pieces from their Best Friend Basics to the romantic elegance of their Bodouir Lace Collection, the futuristic Digital Dreamworld Collection and the glamorous Sparkle Star Crystal Collection.
“We were excited to have Eve and Popilush as part of the event,” said Meghan Fialkoff, Co-founder of Modern Day Wife. “Eve’s vision of blending style with comfort aligned perfectly with the theme, and her participation on the panel was an invaluable experience for all who attended,” adds Meagan Elieff, Co-Founder of Modern Day Wife.
With its growing presence and commitment to redefining fashion, Popilush celebrates women and their everyday lifestyles.
