Rafael Granato, Vice President of Marketing at PINC, has been accepted into Forbes Communications Council, an invitation-only community for executives in communications, marketing, and public relations.
Rafael is an entrepreneurial marketing executive with more than fifteen years of experience and a successful track record in transforming startups into successful brands and businesses. Most recently, Rafael was instrumental in the acquisition of PINC by Accel-KKR, a leading technology-focused private equity firm.
Since its founding in 2004, PINC has been a pioneer in providing real-time visibility and workflow orchestration to yard operations across distribution centers and manufacturing plants worldwide – achieving Gartner’s “best of breed” status in this category. PINC’s platform is currently utilized by an array of Fortune 1000 enterprises and gives companies a cost-effective way to move inventory faster and optimize their supply chain.
Granato was vetted and selected by a review committee based on the depth and diversity of his experience. Criteria for acceptance include a track record of successfully impacting business growth metrics, as well as personal and professional achievements and honors.
“We are honored to welcome Rafael Granato into the community,” said Scott Gerber, founder of Forbes Councils, the collective that includes Forbes Communications Council. “Our mission with Forbes Councils is to bring together proven leaders from every industry, creating a curated, social capital-driven network that helps every member grow professionally and make an even greater impact on the business world.”
“I am flattered to be joining the Forbes Communications Council,” said Rafael Granato, Vice President of Marketing at PINC. “Since attention has become a commodity, effective marketing and communications have become critical to any successful organization. Over the years, PINC became the leader in its industry category and continues to grow through strategic acquisitions and a focused organic plan. I’m looking forward to sharing some of the lessons learned, best practices, and contributing to such a great community.”