The Ritz Herald
Dina Asher-Smith attends 'Luxury on your Terms' at Milan Fashion Week on September 23, 2021 in Milan, Italy. © Stefania M. D'Alessandro

Peggy Gou, Ib Kamara, Coco Capitán and Dina Asher-Smith Attend Zalando Designer Event ‘Luxury On Your Terms’ at Milan Fashion Week

Attendees at the event also included: Patrick Mason, Miranda Makaroff, Jedet, Louis Pisano, Leonie Hanne and Stefan Siegel amongst others

Published on September 24, 2021

Last night, Zalando, Europe’s leading online platform for fashion and lifestyle, hosted the likes of iconic DJ Peggy Gou, renowned stylist Ib Kamara, photographer and artist, Coco Capitán, Not Just A Label Founder, Stefan Siegel, Spanish actress, Miranda Makaroff and British sprinter, Dina Asher-Smith to celebrate the launch of its new A/W Designer campaign ‘Luxury On Your Terms’ at a sensorial and artistic dinner event in Milan’s magnificent Museo della Scienza.

Joining Peggy, Ib, Coco and Stefan, Zalando Designer’s guestlist consisted of European creatives and celebrities such as Artist and Creative Director, Patrick Mason, Singer and Actress, Jedet and Writer and Fashion Commentator, Louis Pisano. The event also marks the start of longer term collaborations with this European collective of multi-disciplinary tastemakers including the aforementioned three names amongst others such as Alice Barbier for several exciting projects throughout the year and beyond.

The event combined both the physical and digital, with an interactive 3D art performance and dance exhibition by French all-female digital and CGI fashion house, Infinity Studio Acid Rays, alongside a prose art installation by Coco Capitán, who also shot the stunning stills of the ‘Luxury On Your Terms’ campaign.

This immersive dining experience was an extension of the recent Zalando Designer campaign, which consisted of an interactive digital film experience “A Life of Liberty” starring Lachlan Watson, directed by Vincent Haycock, and the collection of stills shot by Coco Capitán – all styled by Ib Kamara, who both attended the event last night.

Guests took inspiration from the Zalando Designer campaign theme, Luxury on Your Terms, from Coco Capitan wearing Bally to Jedet wearing 032c and Dina Asher-Smith in MM6 Maison Margiela. Zalando Designer celebrates individual style on your terms by enabling people to shop contemporary and luxury brands that empower them to truly express themselves.


Lifestyle Editor