NYC Baby Boutique LIORE’e Keeps Babies On-Trend


Published on January 13, 2022

Fashion is a constant in our lives, whether it be an elderly person or a newborn baby, what we put on matters — especially in New York City. Dressing babies is a fun way to flex a creative muscle and take risks. However, it can be challenging to find high-quality yet stylish and affordable baby items. This up-and-coming luxury baby boutique, LIORE’e, is looking to change that.

Mostly known for sparkly accessories, fun pacifiers and babydoll shoes, LIORE’e was created in 2017 by Daniella Zoharetz. The brand pays close attention to detail, with its micro-embellishments offering a subtle sense of luxury for babies. Despite the struggles of the pandemic, LIORE’e saw substantial growth over the past two years. Last year, the brand was recognized for being part of the top one percent of growth revenue of over one million brands in the Shopify store. LIORE’e even collaborated with Kardashian besties, twins Malika and Khadijah, when the pair were pregnant with their own children.

“Before I started LIORE’e, I wasn’t happy with the options available. Sure, some clothing lines looked great, but they didn’t sparkle! They didn’t stand out,” Zoharetz says. “As a mom, I wanted to do something that combined babies and fashion. So I came up with LIORE’e and my mission was to create unique, luxury items and accessories, made from premium quality that you would not find anywhere else.”

LIORE’e plans to expand to new lines of clothing, such as casual baby wear and outerwear, so keep an eye out for any updates by visiting their website or following them on Instagram.

Lifestyle Editor