Nice as Heck™, a lifestyle clothing brand inspired by boardsports and the outdoors, launched a new, limited release collection rooted in sustainable initiatives that combines versatile designs with practical, functional elements.
The limited-release collection, “Booyah,” includes multifunctional and durable pieces that seamlessly transition from the street to the outdoors. Innovative functional elements include t-shirts with a hidden microfiber cloth for wiping lenses, hidden pockets for valuables, adjustability features, and reinforced seams. Prices for the collection range from $30-$64 and can be viewed here.
“The launch of ‘Booyah’ is a continuation in our strive to combine innovative functional elements with clothes that adapt to a variety of environments, something all our customers have voiced about what they want to see in clothing,” said Cam Daly, Co-Founder. Adding to that, “Booyah is an expression of joy in which we hope everyone who wears our clothes can feel and experience.”
The collection includes two t-shirts paying homage to Marilyn Monroe, a Hawaiian-inspired puff print graphic t-shirt, two styles of graphic nylon shorts with adjustable belt, four unstructured hats with adjustable nylon strap, and an embroidered hoodie with flower patches placed throughout.
Nice as Heck™ has partnered with One Tree Planted to plant one tree for every order placed. The company also has pledged participation in a variety of other sustainability and social justice initiatives like donating a portion of product sales to environmental and social justice organizations, eliminating its use of plastic packaging, and using their platform to educate and inform. The company is also a proud member of One Percent for the Planet, and has used this organization to network and collaborate with other purpose-driven companies.
