The founders of Nahid & Sarah are based in London, and their beauty brand is a duo recognized as inventors. Nahid and Sarah take pride in their research and love for innovation, calculating years and celebrating worldwide patents who have won platinum and gold awards for inventions and design against competitors around the globe. Nahid is a designer and songwriter, and Sarah is a musician and a designer. In an industry with a concentration of new brands, Nahid & Sarah distinguishes itself as an innovation-focused business to create product value, together bringing design, music, and inspiration into the brand. The brand is centered around focusing on modern teens and women. “This teamwork with mutual love and passion in creating essential products that people want, N&S to grow into a global brand.” The CEO, Nahid, studied at the London College of Fashion, and the creative director, Sarah, is a promising young innovator, and a role model to the next generation, bringing life to the making of this brand.
Nahid.
(L) Sarah. (R) Kane Kramer.
Nahid & Sarah blew up on TikTok, with videos reaching millions of views and generating tens of thousands of followers across social media networks. They make beauty and makeup tutorials, the lengths of these videos ranging from 10 seconds to 3 minutes. They have also created a blog on their website for more tips on beauty, such as face baking, highlighting, skincare, fleek brows, and more. Whilst also venturing into beauty, fashion, and arts, they also are into music.
Princess Nso (Nahid Sultana), a British songwriter, and Sarah S.A.S, a British singer-songwriter, make music, which is on all streaming platforms such as Spotify, Apple Music/iTunes, Deezer, YouTube Music, SoundCloud, and more. Sarah S.A.S streams have reached over 1 million streams. They have also been associated with various Hollywood actors, rappers, musicians, beauty gurus, and public figures such as Lionel Riche, Jaden Smith, Kylie Jenner, Farah Dhukai, Sal Ali, David Beckham, Ross Barkley, Rob James Evans, Kane Kramer, and others.
(L) Sarah. (R) David Beckham.
(L) Farah Dhukai. (R) Sarah.
(L) Sarah S.A.S. (C) Jaden Smith. (R) Princess NSO.
(L) Sal Ali. (C) Nahid. (R) Farah Dhukai.
In an interview, Nahid (Princess NSO) talked about the love for creating a beauty brand that made a difference from other brands as Nahid & Sarah focused more on the innovation and patent side, which took years of research. Princess NSO revealed on her IG story that she is invited by the UK patent office to do talks with universities to inspire innovation.
Sarah S.A.S, in an interview, explained that at the age of four, she would record voice memos of herself singing pop songs such as on her family’s MacBook in her bedroom. She began learning piano at three years old and guitar in her early teens. She enjoyed taking part in choir and frequently playing instruments in assemblies. Sarah S.A.S began uploading singing, piano, and dance covers onto YouTube and social media networks in 2011, reaching over 2 million views. She began writing songs aged 14 and released her first demo on Instagram aged 13. She also started performing in clubs and live music bars and venues, playing piano and singing, aged 13 in London.
The Beauty Brand’s Instagram @nahidandsarah is followed by Ruby Hammer, Farah Dhukai, Jemelin Artigas, and Amanda Caroline Cronin. Their separate Instagrams are @princessnso and @sarahs.a.s. Nahid and Sarah are very into high fashion, such as Versace, Nahid Sultana being invited to VIP Versace events and receiving a signed book from Donatella Versace. They have made vlogs, fashion/beauty unboxings, lifestyle, podcasts, and other genres of videos and media.
NahidAndSarah.com • Instagram
