Mina Habchi launched her digital magazine, niood, about fashion, lifestyle, travels, arts, astrology, and wellness topics, with a special focus on sustainability.
The newly launched niood magazine curated articles that showcase the experiences and ideas of the fashionista, the modern traveler, the trendsetter, and those who actively promote creative movements that positively enrich our lives.
niood is a Lifestyle Magazine for the Avant-Garde
niood covers both established and emerging brands and wants to give a voice to those who are building our beautiful world of tomorrow.
“I want to give a chance to every designer out there to get more visibility as there are too many people with brilliant and great ideas that don’t manage to be visible and have proper marketing as they’re simply not specialized in that and don’t have the financial resources to spend on this latter,” says Mina Habchi.
Readers are visiting niood.com to discover new brands and places they would feel more comfortable and ethical wearing or staying at. That’s what niood mainly aims to provide.
Focus on Sustainability and Quality over Quantity
The products and experiences are handpicked based on quality and ethos. niood only promotes high-caliber products ranging from a day-to-day convenience item to a one-time luxurious and eclectic find that marks memories.
“I felt like it was necessary to bring in a new kind of perspective,” Mina says. “We were lacking an online guide that would curate great, sustainable, quality pieces and destinations altogether. I want my readers to consume and travel better, not more. I want them to favor quality over quantity. It’s a very important aspect nowadays as we cannot keep living like this anymore.”
Sustainability is a key aspect to niood. Indeed, the magazine focuses primarily on sustainable destinations and hotels and favors emerging sustainable brands to bring them more visibility. Mina adds “Fashion and Travels need to be drastically improved as they’re major polluting industries that need to move to a more ethical and sustainable model. Hotels and fashion brands need to be more careful about their supply chains and become more ethical.” niood is also against all ‘fast-fashion’ brands.
Promoting Sustainable Fashion
Sustainable fashion is slowly gaining ground and leading the change is Mina Habchi. Indeed, niood focuses on sustainable emerging brands that can prove their business models are ethical, eco-friendly, and sustainable.
“What’s important in the fashion industry nowadays is to counter fast-fashion and choosing quality items and garments rather than low-quality and unrecyclable ones. That’s why – at niood – we aim to help, promote and talk mainly about emerging brands who want to get more online visibility while doing good in this world. Indeed, they’re producing quality clothes or accessories in an ethical and sustainable way.” says Mina Habchi.
“With the advent of social media, we’ve also seen a significant increase of fast-fashion production and consumption along with multiple “hauls” of low-quality products from influencers. As an influencer myself, I realize how important creating content on a regular basis is, but through time I’ve also realized how unethical this could be as – we influencers – aim to provide a good way of consuming and must promote quality products instead.” adds Mina Habchi
The Ultimate Guide to Sustainable Places Around the World
niood is also the ultimate guide to sustainable places around the world. Clearly, an online place listing ethical and eco-friendly places in the globe was missing and niood is now providing it.
“Our travel guide is probably the most complete section of our magazine. With the travel team at niood, We’ve been studying, assessing, and listing the most sustainable places and hotels as it clearly needs to be an added filter onto our travel plans. Our carbon footprint must be lowered and offset.” adds Mina Habchi.