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© Steven Deneve

Meet Steven Deneve: A Young Entrepreneur Aiming to Revolutionize the Sneakers Market by Taking the Trade to the Blockchain


Published on February 07, 2022

Over the past year, worldwide cryptocurrency adoption jumped over 880% with more P2P platforms and different industries adopting the use of blockchain technology. Every day more people are becoming aware of the crypto world. However, what makes the difference is the skills and experience that a person acquires along the way. Several young people are using this space to launch projects that are based on the new technology. One young entrepreneur who recently launched his own coin ‘$SNKRS’ intending to combine his experience in the sneaker market with the power of blockchain is Steven Deneve.

Early Beginnings to An Experienced Entrepreneur

Growing up, Steven always had the spirit of an entrepreneur; sporting a gap in the market and bridging it. His first time getting into entrepreneurship involved selling sneakers to his peers at the University of Toulon. A side hustle that started with a single shoe later grew into a successful business. He identified his target market and learned a lot of marketing skills.

Currently based in Monaco, Steven has positioned himself as one of the number one sneakers traders. The business “MyChoose” has a solid digital footprint thanks to the great following and influence that Steven gained on his Instagram. He’s a great resource in getting the best shoe deals and identifying original sneakers from the fake.

Additionally, Steven Deneve dived into the trade of precious adding some sparkle into his customers’ lives in connection to fashion. This brand and venture picked up fast as well. However, Steven has remained passionate about trading sneakers, and early this year he announced his intention to get into the crypto scene with a big project.

Launching $SNKRS Coin

The major issue Steven seeks to solve is knowing the original shoes and having the rare and hot sneakers collection. Additionally, with blockchain, Steven introduces transparency and the buyers’ ability to track ownership of the shoes; from the manufacturer to the latest owner.

Launching $SNKRS Coin

In light of this, Steven created a team of professionals and developed the $SNKRS token which is the payment and transfer coin within the sneakers blockchain. It will build a community where everyone has free and equal access to information on sneakers; that’s decentralization. This model will guarantee product authenticity, users will be able to seamlessly exchange sneakers, prevent theft or loss of packages, save time for buying and selling sneakers, and in the future be part of the NFT world through the sneakers NFT.

Looking at the roadmap, the sneakers NFT will be developed at a later stage of the project. Currently, there’s a popular belief that NFT is the future of business. With so much hype about the metaverse, sneakers NFT and wearable fashion-related NFTs are at the core of it. Well, as an entrepreneur with a load of experience, Steven has opened a door to a project that has the ability to grow exponentially and stay sustainable. Let’s watch the space, the possibilities are endless!

Newsdesk Editor