Blintn improves its AI curation system, which recommends suitable content for any brand marketing strategy, from Hollywood blockbusters to K-dramas.
Blintn, the world’s first media content funding and distribution platform, has improved marketers’ product placement content curation technology.
Product placement has once again arisen as a powerful marketing tactic as consumers’ aversion to traditional and digital target advertisements has grown. This can be explained by the fact that consumption of media content during the pandemic increased, and regional barriers have disappeared thanks to global OTTs. As a result, according to PQ Media, global product placement spending is expected to increase by 13.8%, to $23.3 billion, in 2021 from a year earlier.
However, brand marketers are having trouble finding which content is available for product placement and which types of content are best suited to their brand marketing strategy.
Blintn’s Product Placement platform provides a solution as companies can access information about available content for product placement in different countries. Furthermore, Blintn built a curation system that selects high-quality content from Hollywood, Korea, and Greater China and recommends content that fits the marketing needs.
Hence, the brands can browse the list of content on the platform to make an offer on the ones that interest them or request a curation.
Representatives of Blintn said, “We captured the problem that, despite the increased demand for product placement, there are no capable channels or innovations available to meet those demands. We believe that the platform and data-driven curation will be able to address such problems.” Also, They are currently focusing on content from the United States, Greater China, and Korea. Still, They intend to expand the number of countries in the future to facilitate more segmented target marketing.