Mattel, Inc. (NASDAQ: MAT) and Warner Bros. Pictures Group today announced a partnership to bring the world-renowned Barbie franchise to theaters in its first ever live-action feature film, starring Academy Award-nominated actress Margot Robbie as Barbie. Robbie will also co-produce the film under her LuckyChap Entertainment Banner, alongside Tom Ackerley and Josey McNamara from LuckyChap Entertainment.
Barbie marks the first announced deal coming out of Mattel’s newly-established Mattel Films, led by Academy Award®-nominated producer Robbie Brenner, as well as the first collaboration between Mattel Films and Warner Bros. Pictures.
Ynon Kreiz, Chairman and CEO of Mattel said: “Barbie is one of the most iconic franchises in the world and we are excited to partner with Warner Bros. Pictures and Margot Robbie to bring her to life on the big screen. We look forward to building on this collaboration with Warner Bros. Pictures as we tell the stories of our beloved brands. Mattel Films is on a path to demonstrate the enormous potential of our brand portfolio, as we continue to execute on our strategy of transforming Mattel into an IP-driven, high performing toy company.”
“This project is a great start to our partnership with Ynon and Mattel Films,” said Toby Emmerich, Chairman, Warner Bros. Pictures Group. “And, Margot is the ideal producer and actress to bring Barbie to life on screen in a fresh and relevant way for today’s audiences.”
Margot Robbie said: “Playing with Barbie promotes confidence, curiosity and communication throughout a child’s journey to self-discovery. Over the brand’s almost 60 years, Barbie has empowered kids to imagine themselves in aspirational roles from a princess to president. I’m so honored to take on this role and produce a film that I believe will have a tremendously positive impact on children and audiences worldwide. I can’t imagine better partners than Warner Bros and Mattel to bring this film to the big screen.”
Margot Robbie is represented by Management 360, CAA, Aran Michael Management, Attorney Jeff Bernstein and Narrative PR. LuckyChap Entertainment is represented by Management 360, CAA, Attorney Jeff Bernstein and Narrative PR.