The Ritz Herald
© The Lug Companies

Lug to Launch First-Ever PETA-Approved Vegan Leather Collection

This innovative collection is Certified as PETA-Approved Vegan by PETA

Published on March 19, 2021

Lug, the popular lifestyle brand specializing in fashionable and well-appointed handbags and accessories, is pleased to announce the launch of its first-ever Vegan Leather collection, that is set to debut live on QVC’s show “Saturday Morning Q” on March 20th, 2021.

This innovative collection is Certified as PETA-Approved Vegan by PETA, People for the Ethical Treatment of Animals, an American animal rights organization, whose motto reads, in part, that “animals are not ours to wear or abuse in any other way.”

Lug Designer and co-founder Ami Richter, has been searching for years for a high-quality alternative to leather and is confident she’s finally developed the perfect fabrication.

“I’ve never been a leather bag kind of gal. I’ve always been able to design everything I want in a bag in nylon and man-made fabrications. I like the look of leather and wanted to explore designing with a new medium, but insisted that if we were going to develop a leather-looking collection, it had to be Vegan Leather. I’ve been very fussy about the quality, the hand-feel, and how the fabrication can handle our vivid color palette and detailing,” said Ami Richter.

“We are very proud of the debut of our new Vegan Leather collection. We held very high-quality standards for ourselves and insisted on proper execution if we were going to bring this collection to market. The bags needed to be stylish, look and feel like real leather, yet contain the heart and customer-minded details in each design. If you know Lug, we are all about family and community, and love listening to our customer’s wants and daily needs,” said Jason Richter, Lug co-founder.

The collection launches with three options: the never full Tempo Tote, the chic studded Pacer, and the perfectly efficient Tram Wallet. Expect new releases in Vegan Leather every month. Available online at and in a wide range of everyday color options.

Staff Writer