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Capital with Blue & Red Gan Painting - Vellum LA - Marjan Moghaddam. © LA Art Show

Los Angeles’s Longest Running Art Fair Leans Into the Future With AR, VR, and NFTs Alongside Contemporary and Modern Art

Los Angeles's longest running art fair leans into the future with AR, VR, and NFTs alongside contemporary and modern art

Published on June 21, 2021

The LA Art Show, the most comprehensive international contemporary art show in America, is honored to officially kick-off the city’s 2021 art season at the Los Angeles Convention Center on July 29, 2021. This special Summer Edition takes a closer look at some of the latest technological trends in the art world including AR, VR, and NFTs, while still offering a traditional lens from art around the globe.

Sitting among the exciting additions we have the return of DIVERSEartLA, an important and highly-anticipated part of the show curated by Marisa Caichiolo. This part of the show will focus on the presence, research, and documentation of women and non-binary artists at the forefront of work at the intersection of art, science, and technology, represented by guest museums and institutions.

The most unconventional contribution to the section is Tiffany Trenda, a multidisciplinary performance artist working with DIVERSEartLA to bring live performance to the art fair, coordinating a viewing experience for attendees via QR code. The LA Art Show is also diving into the NFT world by showcasing Vellum LA, the first physical gallery for NFT-backed digital art in Los Angeles. They are presenting Sea Change, a physical NFT exhibition partnering with SuperRare, the show’s official marketplace partner.

LA Art Show Floor Image 2020

The 2021 roster would not be complete without the return of some of the LA Art Show’s favorite galleries including Arcadia Contemporary, Caldwell Snyder Gallery, Simard Bilodeau Contemporary, and Rebecca Hossack Art Gallery from London for the lineup of Modern + Contemporary. The show will once again have an international presence with the Pigment Gallery returning from Spain, In The Gallery returning from Denmark, and work from Gallery KITAI in Japan.

For the past six years, LA Art Show has been a strong and unwavering supporter of St. Jude Children’s Research Hospital® as it leads the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. In 2021 St. Jude Children’s Research Hospital® remains the beneficiary by donating 15% of ALL ticket proceeds to its life saving mission.

With the draw of a long-awaited in-person event, a carefully curated group of artists, a focus on women and technology, and the charitable component, tickets for this event are likely to sell quickly. Please visit to learn more.

JULY 29, 2021 – AUG 1, 2021
Opening Night Premiere
Thursday, July 29, 2021
6pm-7pm (followed by Premiere Benefit)

VIP Red Card Show Hours
Friday, July 30 – Sunday, Aug 1, 2021

General Admission
Friday, July 30 – Saturday, July 31, 2021
Sunday, Aug 1, 2021

Click here for ticket information.

Culture Editor