SolaWave, the Los Angeles-based beauty device and skincare brand, has kicked off “SolaWave Celebrates,” a philanthropic campaign to commemorate Juneteenth & LGBTQ+ Pride Month. The company is honoring the coinciding holidays by partnering with and donating to organizations that address issues affecting the Black LGBTQ+ community. The campaign target is to raise $50,000 for these organizations by the end of June.
To drive the campaign, SolaWave has produced a limited edition of its signature Advanced Skincare Wand in a custom violet ombre colorway “Sunset,” an ode to the original color of the gay pride flag representing the spirit of the movement. SolaWave has pledged to donate $15 from each sale of the limited edition wand to the “SolaWave Celebrates” fund, facilitated by the blockchain philanthropy platform Endaoment.
“As an LBGTQ+ and Black-owned company, the month of June holds a deeply personal significance to our team,” said Co-Founder, Fatima Loeliger. “Philanthropy is a pillar of our brand and we are excited to give back in a meaningful way. We have a unique platform, and we want to use it to make a difference for our communities, both this month and year round.”
SolaWave is excited to be joining forces with three nonprofit organizations, Lavender Rights Project, Black & Pink, and The Transgender District, all of which uplift and address the needs of the Black LGBTQ+ community.
“This initiative comes at a time when we recognize and elevate movements to liberate and free LGBTQIA2S+ Black and Brown people, both in our communities and in carceral systems,” said Andrew Aleman, Black & Pink’s National Deputy Director of People Power & National Partnerships. “Black & Pink National believes that the practice of abolition includes celebrating beauty in all forms regardless of identity, and despite social norms of beauty. It is our belief that this initiative celebrates just that.”
The SolaWave Advanced Skincare Wand combines four science-backed skincare technologies into one portable facial tool. Featuring microcurrent, red light therapy, facial massage, and therapeutic warmth, the Wand rejuvenates the skin and promotes a youthful, vibrant glow.
The limited edition wand retails for $149. The “SolaWave Celebrates” Wand debuted exclusively on NTWRK, the premier North American livestream shopping platform where entertainment meets e-commerce, on May 31st. The Sunset Wand will be available for purchase on SolaWave’s website at solawave.co starting June 1st, 2021 and will sell throughout the month.
