Leveraging Creativeness for Real Estate Development. Insights From Adina Brunetti and Steven Ortiz


Published on March 25, 2023

The real estate development industry is no longer just about building houses but rather about creating visions and entire neighborhoods that can be enjoyed and experienced. Having a creative and outside-the-box approach to real estate development is key to ensuring successful projects that not just provide good ROI and returns for investors, but are also aesthetically pleasing and offer strong cultural and community benefits.

Creativity and innovation in real estate development can be incorporated in both small and large ways. For example, 278 Villa, a well-known property in luxurious Sunny Isles Beach, offers excellent living or investment opportunities, as well as creative interior design and unique decor that includes exclusive art by Adina Brunetti. Steven Ortiz, founder of Sunstate Builders, who is a contractor for new developments in the area, including the 278 Villa, commented: “278 Villa as a project has already attracted the attention of the local community in ways that would otherwise not be possible. The house has been able to bring together the best experts in architecture, and decor to create an exclusive property. Overall projects like that have been proven to bring about a greater sense of the local community vibe and raise investors’ interest in the area”.

Visit the website of the 278 Villa. You can witness that creativity behind real estate development can be further leveraged in terms of design. This property is a great opportunity for an investor looking to exploit the vibrant Sunny Isles Beach market. With its highly desirable location, close to the beach, and modern style, 278 Villa provides the perfect place to call home. The property also boasts the added bonus of a private roof-top patio and an outdoor pool. The interior design is second to none, with a spacious kitchen and luxurious bedrooms. The décor is enhanced by Adina Brunetti’s exclusive art, bringing a unique and elegant touch to the property.

Home buyers may not always consider the effect that display art can create when they are considering a property for purchase.

Adina Brunetti explains, “Art can be a great way to add luxury and character to a property that may otherwise be missing on its own. Proper art can add value to a property, and can be especially appealing to those seeking luxury. One of the most important things to consider when displaying art in a property is the compatibility or value of the paintings. Artwork should not only be aesthetically pleasing but also showcase the values of the future owner or an insight into their character. It’s a good idea to research different art pieces, purchase professional artwork for the property, and make sure it complements the design of the space.”

It may seem like an extravagant expense at first, but when you consider the importance of stand-out decoration, investing in luxurious art makes a lot of sense. The market for world-famous artists is ever-competitive and investing some of the cost into luxurious art can significantly add to the appeal and value of the property. You can often find excellent bargains at private auctions, or if you’re looking for something extra special, commissioning an artist to create a unique piece for the property is always an option.

Adina Brunetti’s AB 27 Group manages all marketing activities for 278 Villa and similar projects in the area. Adina notes, “with the market being increasingly competitive in Florida’s luxury real estate industry, it has become essential to think outside the box and be creative with our marketing tactics. Creative marketing can always be used to differentiate your business from the competition, helping you stand out and draw in more prospects.”

Real estate development isn’t just about building and constructing – it’s about creating and envisioning, and it’s about enriching neighborhoods and communities in meaningful ways. By tapping into various avenues of creativity, developers can tap into the potential of real estate development and create lasting legacies that benefit all.

Newsroom Editor