The Ritz Herald
John Varvatos and Nick Jonas launch their new fragrance JVxNJ Silver Edition on November 7, 2019 in New York City

John Varvatos and Nick Jonas Launch Latest Installment of their Fragrance Trilogy: JV x NJ Silver Edition

JVxNJ Silver Edition is supercharged with a vivifying freshness that pulsates throughout the fragrance

Published on November 08, 2019

Continuing their award-winning collaboration, renowned international menswear designer, John Varvatos and musician and actor, Nick Jonas bring forth JVxNJ Silver Edition; their third fragrance for men. The latest installment in the creative collaboration between John Varvatos and Nick Jonas, JVxNJ Silver Edition is a fresh, effervescent and exhilarating fragrance that transports you. JVxNJ Silver Edition captures the moment when you can truly let go and relax. It’s when you feel the most like yourself and no one is watching, where every moment isn’t recorded. It’s that feeling of being completely free and utterly unplugged. Now available at John Varvatos and retailers nationwide, JVxNJ Silver Edition joins the John Varvatos Fragrance portfolio as its latest fragrance installment.

“It’s been an amazing adventure continuing this collaboration with Nick, and I’m very excited for the JVxNJ Silver, our newest fragrance. This scent was driven by our goal of letting go and being a totally free spirit.” – John Varvatos

Shot by renowned filmmaker and photographer Danny Clinch, the JVxNJ Silver Edition campaign showcases intimate moments revealed through the eyes of one of the most iconic young musicians, Nick Jonas.

“Continuing this collaboration with John has been remarkable. With each launch, we are evolving the JVxNJ portfolio with versatile scents for every man. The latest addition of JVxNJ Silver speaks to embracing yourself and being comfortable in your own skin.” – Nick Jonas

JVxNJ Silver Edition is supercharged with a vivifying freshness that pulsates throughout the fragrance. Electric citrus notes fuse with a cool mineral accord that is contrasted by warm textural woods.

The signature flask bottle is painted with sleek silver to black gradient lacquer to produce a classic, yet edgy finish. The black gunmetal tag and custom cap engraved with JVxNJ adds a nod of rock ‘n’ roll, an aesthetic deeply rooted within the John Varvatos brand.

SOURCE John Varvatos
Senior Writer