The Ritz Herald
Dame Jane Morris Goodall DBE, formerly Baroness Jane van Lawick-Goodall. © H&M

Jane Goodall and SZA Remake Loved Garments With H&M’s Looop Machine

Published on November 03, 2020

All clothing will eventually reach the end of its life or end up in the discard pile in a closet clean-out. Luckily innovation and infrastructure today makes it possible for a tattered dress or discolored t-shirt to get a new lease on life. On October 12, H&M launched Looop, an in-store garment-to-garment recycling system that transforms old garments into new ones. One of the first to try it out is changemaker Jane Goodall, who for nearly 60 years has stressed the need to protect our planet and all living things on it. With the help of Looop she is remaking one of her signature shirts, which now lives on as a sweater.

American singer-songwriter SZA, who is passionate about recycling, upcycling and repairing is remaking her mother’s knitted skirt from 1991 into a scarf. Climate activist Vic Barrett is transforming a shirt he has worn in his quest for combatting the climate crisis into a scarf while model Andreea Diaconu, who is committed to make the world a bit better, is recycling her old karate dress into a sweater. Let’s team up for a sustainable fashion future where fashion never goes to waste.

Senior Writer