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Interview With the Founder of seat11a.com


Published on October 21, 2021

seat11a.com was launched to solve real-life problems in the investment world, but we know that nobody understands our solution quite as well as we do.

Ready to learn from a team with a combined 150 years of experience? Let’s go!

How does the seat11a platform work?

We offer an on-demand streaming service to connect investors and companies.

Together with the stock-listed companies, we start with two videos:

The Elevator Pitch and the Company Presentation.

The Elevator Pitch is the entry video for Institutional and Professional Investors to learn in 5 minutes the most important drivers of the company.

In the Company Presentation Management or Investor Relations will do a 15-minute detailed presentation of the business model, drivers, vision and all relevant aspects to understand the company.

Over time companies add more short videos to their library at seat11a, for example, Quarterly Results, ESG, Product Highlights.

This allows companies to address their key message in an engaging video to current and potential investors both on the institutional and retail side.

Investors watch the elevator pitch and if interested can deep dive into the longer company presentation on seat11a.

In addition, it is a huge time saver for Management and Investor Relation Professionals as one doesn’t have to go through the basics of the company and instead focus on the added value questions as the investor has the ability to prepare for their meetings with those videos.

There’s also an additional “virtual booth” where businesses can present further information, like links to more resources or recent updates and contact details.

Founder Sanjay Oberoi

What’s the inspiration behind seat11a?

Founder Sanjay Oberoi worked on both the sell-side and buy-side of the investment industry, where he witnessed its problems firsthand. He noticed that investors struggled to find and retain information for the thousands of companies they needed to research, while companies looking for investment were limited in who they could reach.

The pandemic and industry regulations made the problem worse — it seemed like there was a simpler solution just waiting to be found.

Eventually, Sanjay came up with seat11a, which aims to democratize the industry by providing easier access to investor information.

What do you mean by “democratizing” the industry?

In the past, crucial financial information about companies has never been freely available. Investment companies that can afford it have teams to create their own research-reports or send their analysts to attend exclusive presentations, but these resources aren’t available for everyone.

The current system simply doesn’t work for smaller investment companies or experienced individual investors — and recent regulations have exacerbated the phenomenon.

At seat11a, we even the playing field by providing a platform that anyone can access.

What impact did the regulations have?

The Markets in Financial Investments Directive (MiFid) — a piece of legislation passed in the European Union — was a game-changer for the investment industry.

Although regulators intended to protect investors, the result has been an increase in complications and barriers associated with investment research. It’s no longer feasible for brokerage firms to conduct research reports on smaller companies.

But fortunately, thanks to the technology now available, they should no longer have to.

How has the pandemic affected the investment industry?

COVID-19 took travel off the cards for over a year, which meant investment professionals could no longer fly around the world to attend investor presentations. Instead, they were limited to virtual meetings and interactions.

This highlighted the need for a solution like seat11a, which makes all the relevant information available online. It’s also far more efficient than the old way — companies can record a few videos instead of hosting dozens of meetings, and investors can get all their intelligence in one place.

The old model wasn’t just inefficient and unfair; it was also environmentally unsustainable – thanks to the emissions involved in jetting from country to country for meetings.
That’s why we’re predicting the trend for virtual investments solutions will continue.

Join our journey

Are you an investor looking for an easier way to research companies you’re interested in or a firm wanting to reach as many investors as possible?

Using seat11a could change the way you do things.

Check out the testimonials from investors and corporates about what they think of seat11a.com.

To find out more, check out the seat11a platform or get in contact.

Newsdesk Editor