If you have been on social media lately, you have seen the subtle hints from content creator TooTurntTony “Tony” about an upcoming boozy product launch. On March 4th, 2023, Tony finally revealed that the product would be called “TooTurntTea”, a ready-to-drink beverage.
In collaboration with NOCA Beverages, a Boston-based brand, Tony is releasing a boozy iced tea with a hint of lemon. At 5%, the tea features no bubbles, a key feature that sets NOCA Beverages apart as a company as a whole. “We wanted a product that spoke to the masses – no more bloating, no more bad ingredients” said Coleton. “From the product inception about 12 months ago, we wanted a better for you and better tasting product. Now, we have created just that.”
TooTurntTea, set to release in March, will be available in 22 states and counting. “We expect this to be a major hit,” said Coleton. “Fans for years have been asking for a booze product from Tony, and we finally have a product we are excited to share with the world. Check out Tony’s socials for all updates regarding the product launch.”
Tony, over the past 3 years, has worked with some of the biggest names in business, including Amazon, Tinder, Fireball Whisky, and Celsius, just to name a few. This is the first consumer product from Tony and is definitely set to make a splash in the booze industry. Analyzing Social Blade statistics, Tony is a top 300 TikTok creator in the world, with 19.2M followers on the one platform alone as of this writing. In addition to TikTok, Tony has found massive success in the expansion of YouTube Shorts, where he boasts more than 1.25M followers. With that many followers across socials, Tony’s social media serves as the perfect (and free) marketing tool for the product.
“We are doing a PR blitz to many of the people I respect in the social media industry, they will be the first to get their hands on the product before the public gets to buy it in stores come mid-March. A few events are in the works as well – where I will get to see fans drink my product firsthand, which will be a very surreal experience, I cannot wait for that,” said Tony.
Check out @drinktooturnttea on Instagram for all details regarding launch, text updates and store locator.
About TooTurntTony:
TooTurntTony started his career in 2020, filming videos with his family during quarantine. After working in the New York film industry for a short time, Tony moved back to MI and started creating short form videos on TikTok with his family. Fast forward 3 years, Tony boasts more than 20M followers across socials and is one of the largest influencers in the world. The family consists of sister @toomuchmariaaa (Maria Dawson), brother @toodirtydom (Dominic Dawson), mother @tooturntmom (Lisa Dawson), and father @tooturntgordie (Gordie Dawson). Tony’s team is led by manager Coleton Dawson.
About NOCA:
NOCA is the first bubble-free boozy beverage brand. NOCA brings to market the smoothest boozy beverages possible that never leave consumers feeling full or bloated. Headquartered in Boston, MA, and led by three college friends, NOCA is currently distributed in 15 states and quickly expanding across the country. For more information about NOCA and where to find a store near you, please visit drinknoca.com.
Media & Business Inquiries:
NOCA Beverages: team@drinknoca.com
Too Turnt Tony: coleton@tooturnttony.com
