The Ritz Herald
Press conference in Shanghai on pre-launch of AFAB fashion mobile app. © AFAB Asia

Independent Fashion Designers Now Have Their Own Marketplace With Virtual Tailor


AFAB's platform is dedicated to unite independent fashion designers to sell globally on a single platform with advanced technology

Published on January 20, 2021

Independent fashion designers are often held back by online fashion marketplaces that offer many of the same brands, products, and marketing tactics. Most online fashion shopping apps will only do business with brands rather than independent designers

AFAB helps indie fashion designers break out of the mold with a platform that enables designers to conduct business online as they would in their own boutique—all while expanding their target audience and bringing their artisan clothing brand to the world.

On AFAB’s virtual tailor mobile app, artificial intelligence technology allows designers to offer tailor-made or custom-made clothes to global customers and helps shoppers take body measurements. To encourage textile waste reduction, designers are encouraged to produce on-demand or limited editions or focus on a capsule collection, a benefit to those who lack the capital to mass-produce. Fashion designers can create a single look and start selling globally, while AFAB creates global marketing campaigns to promote them.

Taking the focus off of mass-production means designers can focus more on individual items and creativity. They can also use better quality and environmentally friendly fabrics—all of it local. This prevents supply-chain disruptions and enables designers to have total control over craftsmanship.

AFAB is the first and only platform dedicated to helping independent fashion designers sell globally and digitally transform their business. This benefits consumers, particularly Millennials and Gen-Z, who are more socially responsible than their predecessors and always look for the best sustainable brands. Customers can select their own styles and search for designers from AFAB’s global marketplace to serve their unique tastes. This is key when more shoppers are demanding better quality clothes that don’t go out of style, and fashion trends in Asia have a broader appeal worldwide.

On AFAB, customers know they are buying directly from designers, and they are also aware of where their clothes are made, with a virtual platform that includes an AI virtual stylist to serve as a personal shopper. Also, AFAB offers other designer-curated accessories like bags, shoes, body-care, and housewares suited to a particular customer’s liking. Customers can also share their profiles (with app-hidden body measurements), so loved ones can shop for them.