LiveXLive Media, Inc. (NASDAQ: LIVX) (“LiveXLive”), a global digital media company focused on live entertainment, and iHeartMedia (NASDAQ: IHRT) announced today a multiyear extension through 2022 of the livestream partnership which includes more than 25 iHeartRadio festivals and theater shows annually and the addition of five new shows – the iHeartRadio Podcast Awards, the 98.7 ALT Summer Camp, the iHeartCountry Veteran’s Day event and iHeartRadio’s CES event. The extended agreement also includes LiveXLive’s exclusive distribution on its platform of two more of iHeartMedia’s top annual events – the iHeartRadio Music Festival and iHeartRadio Jingle Ball — to international audiences.
These new shows add to the roster of more than 25 iHeartRadio events live-streamed to date by LiveXLive including the iHeartRadio ALTer EGO, iHeartCountry Festival, iHeartRadio Wango Tango, Daytime Stage at the iHeartRadio Music Festival and iHeartRadio Fiesta Latina — delivering more than 90 live-streamed artist performances reaching 16 million viewers in 2019..
“Our partnership with iHeartMedia has shown the appetite audiences around the world have for watching their favorite artists from the comfort of home or on-the-go,” said Robert Ellin, LiveXLive’s Chief Executive Officer and Chairman. “We’re thrilled to bring even more content to these audiences globally and to deliver the best experience for both fans and artists alike with iHeartMedia over the next few years and beyond.”
LiveXLive has invested in building the most comprehensive end to end solution for viewing and listening to live and on-demand music from almost anywhere in the world. LiveXLive has already streamed over 775 artists in the first two quarters of 2020 as compared to 300 artists in all of the calendar year 2019. Its inaugural 48-hour nonstop global music festival ‘Music Lives’ garnered 50 million live streams with an average of 200K concurrents and 4.8 billion video views to date for #musiclives on TikTok. On the heels of that success, LiveXLive announced ‘Music Lives ON’ as a weekly three-hour mini-festival airing Friday nights, with plans to expand to continuous live music on Saturday and Sunday. LiveXLive will host ‘Music Lives’ as a tentpole music festival and franchise annually. The company is also producing an ongoing “My Home to Yours” series of special performances as part of its flagship format “LiveXLive Presents”.
LiveXLive, accessible on the web as well as on devices from the car to home, brings music fans the best seat in the house for festivals, concerts, and events worldwide, via a curated-by-people audio selection of millions of recorded songs, original programming segments comprised of live performances, podcasts, artist interviews, lifestyle segments, and show pilots. LiveXLive’s streams are also available on Amazon, Apple TV, Roku and Samsung TVs. LiveXLive operates a live events business and offers branded entertainment, content development, advertising, merchandising, and live streaming services. For more information about LiveXLive, please visit livexlive.com.