The Ritz Herald
© Visit Magazine

How Visit Magazine Started as an Instagram Account

Published on July 20, 2020

Getting a magazine up and running is no easy feat. Especially in a world as competitive as it is today, any business needs to set itself apart for its target customers. Enter Visit Magazine, founded by Mads Nordsveen, who has effectively turned his passion for photography and travel into a full-fledged business.

At just 26 years old, Nordsveen has founded a social media entrepreneurship business and runs one of the most popular travel accounts on Instagram. He has fueled his energy into bringing his dreams and passions to life as he flies across the globe to take stunning photos of the most exquisite destinations.

Visit Magazine didn’t start with a bang, though. In fact, Visit started as a small Instagram account with just a handful of followers. In the beginning, Mads just posted photos of all the different places he desired to visit and slowly started building his bucket list. He started doing this when Instagram still had a map panel, thereby making him one of the early adopters of the platform.

When he was reposting images, Mads always credited the original photographer and tagged them, thereby building a robust network of other travel Instagrammers in the process. Slowly, he began garnering attention as other people were eager and wanted him to post their own travel images on his account.

Reposting gained traction as Mads’ accounts regularly got tagged in hundreds of every day and received countless emails. With immense struggle and perseverance, today, Visit has over 1.1 million followers and is consistently ranked amongst the best travel accounts to follow. In addition to this, Visit has grown to become a real media company that also publishes books and magazines.

Now, Visit is the world’s first travel magazine that specially caters to millennials through its omnichannel network and contemporary multi-platform approach. Visit is no longer a magazine – it’s a travel media powerhouse that regularly publishes books, a printed magazine every quarter, and is complemented with a podcast, travel website, and a vast social media presence on Instagram.

The magazine itself is one of a kind; it showcases the most magical travel destinations and categorizes them according to their themes, such as adventure and culture. The magazine also includes travel guides, stories, and interviews. Not to mention the breathtaking photography that’s right at the front and center of this unique content.

Through Visit and his powerful travel brand, Mads Nordsveen breathes fresh air into the genre and aims to encourage millennials all over the world to visit the most bewitching destinations on the planet, no matter how underrated they are. Through unique storytelling, Mads enchants his audience as he shows no signs of slowing down.

Senior Writer