The Ritz Herald
Holidays on Fifth Avenue, NYC. © Andy Kazie

How Vertical Integration at Shop LC Destroys the 400% Jewelry Retail Markup

Home shopping channel to offer sterling silver jewelry and lifestyle products under $10 during extended shopping season

Published on October 12, 2021

Shop LC is Getting Ready for Christmas. With many retailers experiencing delays in shipping due to the labor shortage, Shop LC encourages consumers to shop smart and shop early. Shop LC Getting Ready for Christmas kicks off October 15, 2021, with their first ever Under $10 Lifestyle Day.

“The secret to our affordability is vertical integration,” explains Amit Agarwal, Shop LC President. “Retailers selling jewelry to the public will mark their products up heavily – sometimes up to 400%! Even their wholesale suppliers take a cut, though it’s much lower, being closer to 40%. All this means for consumers is that there is low overhead for the supply chain, but lots of cost for them. Along the way, everyone takes their cut. As a vertically integrated company, we manufacture most products we sell. This means less middleman markups and a better price for our customers. You just won’t find another home shopping network who can offer Under $10 Lifestyle all day.”

We all know the best way to avoid markups is by going straight to the source. Through its parent company, Vaibhav Global Limited (VGL), Shop LC produces around 65% of its products. The remainder is sourced through carefully cultivated and nurtured strategic partnerships with other vendors and manufacturers who share the group’s Purpose of Delivering Joy.

Partners receive exposure through global retail channels and help fulfill the VGL Mission to provide one million meals per day to kids in need by 2031. For every item purchased, Shop LC provides a meal to schoolchildren in the US and India. Since 2017, over 32 million have been provided.

While Getting Ready for Christmas, shoppers can expect many great deals. Ranging from Black Friday Doorbusters to stocking stuffers and even white elephant gifts, there is something for everyone. During this holiday shopping season, the Texas-based e-commerce store and home shopping channel will offer affordable gifts of all sorts – including sterling silver jewelry under $10, Under $10 Fridays, and one special Under $8 day in December.

To reduce shoppers’ risk of selecting that perfect holiday gift, Shop LC is extending returns and moneyback guarantee until January 17, 2022.

Newsroom Editor